Your Maiden Voyage with an Explainer Video Company: A Guided Journey
6 February 2023 Video production tips and best practices

Your Maiden Voyage with an Explainer Video Company: A Guided Journey

Embark on your first project with an explainer video company confidently! Discover our step-by-step guide to crafting engaging, impactful video content.

If you've stumbled upon this article, chances are you've already taken the first big leap and decided to collaborate with an explainer video company. Maybe it's to provide your audience with a quick and engaging introduction to your product or service, or perhaps you're aiming to simplify a complex process through visual storytelling. Whatever your reason may be, you've made an excellent choice. Now, the task at hand is to navigate your first project successfully, and that's exactly what this guide is here for.

First thing's first, let's talk about what an explainer video company does. It's a firm that specializes in producing brief, engaging videos that explain your product or service in a clear and concise manner. They're the storytellers who help your customers understand why they should care about what you offer. With the absence of technical jargon, these video-makers create content that resonates with the audience and highlights your unique selling points.

Now, onto the journey you're about to embark on with this creative ally.

Step 1: Define Your Goals

Your project's success hinges on how well you define your goals right from the onset. A clear vision is essential because it guides the creative process. What do you want your explainer video to accomplish? Is it to increase brand awareness, simplify a complex process, or boost conversion rates? Your answers will provide a direction for your project. Keep your objectives SMART - Specific, Measurable, Achievable, Relevant, and Time-bound. And don't hesitate to communicate these to your video company.

Step 2: Know Your Audience

Understanding your audience is pivotal in creating a video that strikes a chord with them. Identify who they are, what they need, and how your product or service fits into their lives. This knowledge will influence everything from the script to the visuals and even the tone of the video. Share your audience persona with your video team, giving them a better idea of who they're crafting the video for.

Step 3: Establish the Story and Script

Here's where you'll collaborate closely with the video company. You provide the information about your product or service, and they work their magic to transform it into a compelling story that would make any Hollywood screenwriter green with envy. Remember, the script is the backbone of your video, so ensure it captures the essence of your brand and clearly communicates your message.

Step 4: Select a Style

While we won't delve into specific styles in this article, you must know that there are a plethora of options to choose from. This choice is critical, as the style should reflect your brand identity and appeal to your target audience. Your video partner should be able to guide you in selecting a style that aligns with your brand and resonates with your audience.

Step 5: Create Visuals and Sound

This step is where your video starts to come alive. With a solid script and style in place, your video company will proceed to develop the visual elements and sounds. Expect to see sketches and storyboards that provide a rough idea of what your video will look like. At the same time, consider the voiceover talent and sound design that will complement your visuals.

Step 6: Review and Revise

This step is all about iteration and improvement. Remember, it's okay if the first draft doesn't hit the bullseye. Be ready to provide constructive feedback to your video team. They're experts at taking criticism positively and working on it to create a better version.

Step 7: Final Touches and Delivery

After multiple rounds of revisions, your video will be polished and ready for its grand premiere. At this stage, the video company ensures that all elements come together harmoniously and that the video meets the defined objectives. The final product is then delivered to you, ready to conquer the digital world!

So, there you have it! A comprehensive, step-by-step guide on navigating your first project with an explainer video company. Remember, the journey should be a collaborative, creative, and exciting one. Be open to ideas, provide clear feedback, and maintain good communication throughout the process. Your video company is there to support you in crafting a visual masterpiece that not only engages your audience but also propels your brand to new heights.

Finally, I want to leave you with this piece of advice: Don't just aim for a great video. Aim for a video that serves its purpose, meets your objectives, and above all, resonates with your audience. After all, that's what great visual storytelling is all about. Good luck!

Emily Malone

Written by Emily Malone Marketing Manager for Venture — a full-service video production agency that specialises in producing creative videos & campaigns that get real results.

Get pricing for your next video project

Got a project in mind? Tell us about your business and its needs to get a quote from our award-winning team.