Why Your Startup Needs an Explainer Video Company
1 August 2022 Video production tips and best practices

Why Your Startup Needs an Explainer Video Company

Discover why your startup needs an explainer video company to engage audiences, simplify your message, drive conversions, and elevate your brand visibility.

Are you navigating the ever-competitive startup landscape, looking for unique ways to shout your value proposition from the digital rooftops? Well, we might have just the answer you're looking for: explainer videos. And not just any explainer videos, but those crafted by professionals who know their stuff.

The Art of Capturing Attention

Think about this: The average human attention span now falls below that of a goldfish. Surprising, isn't it? Yet, it's a reality in our content-heavy world. If your startup's webpage is a labyrinth of text, you risk losing your audience before you've even had the chance to show them your groundbreaking offering. This is where explainer videos step up to the plate.

Explainer videos are bite-sized, engaging pieces of content that convey your product or service's purpose in a digestible way. Guess what? Users tend to spend 88% more time on a website that has video. So, this small addition to your site could mean a big leap for your business.

Making Complex Simple

Being at the forefront of innovation, as most startups are, means you're likely bringing new, complex ideas to the table. Explainer videos are the perfect tool to break down these complex concepts into understandable nuggets of information. In particular, animated explainer videos can transform abstract ideas into visual, easy-to-grasp narratives.

Turbocharging Conversion Rates

But it's not all about explaining and simplifying. Explainer videos also pack a punch in driving conversions. Data from Video Rascal shows that 85% of people are more likely to purchase a product once they've seen an explainer video. It's a clear link between seeing and buying that your startup could hugely benefit from.

Amplifying Your Brand Identity

A professional explainer video company will go the extra mile, not just explaining your product or service but also weaving your brand identity into the narrative. Every aspect of the video, from the storyline to the color scheme and visual style, will echo your brand personality, mission, and values, leaving a lasting impression on your viewers.

Climbing the SEO Ladder

Did you know that having a video on your site can make you 53 times more likely to appear on the first page of Google's search results? SEO loves videos, so this simple addition can take your startup from the shadows into the glaring limelight.

The Professional Edge

You might be thinking, "Can't I just create my own explainer video?" Well, technically you could, but without the expertise of a professional explainer video company, you might miss out on the finer details that make these videos so impactful. They understand the nuances of storytelling, visual styles, and voiceovers. Plus, they offer fresh, unbiased perspectives on your product or service that you might not have considered.

Wrapping it Up

In a nutshell, explainer videos are a secret weapon in the startup world. They capture attention, simplify the complex, boost conversions, elevate your brand, and improve your SEO ranking. While it might seem like a significant investment, working with a professional explainer video company could yield considerable returns. So, if you're on the hunt for a game-changing way to present your startup, an explainer video may be your golden ticket. Let's start crafting your success story!

Emily Malone

Written by Emily Malone Marketing Manager for Venture — a full-service video production agency that specialises in producing creative videos & campaigns that get real results.

Get pricing for your next video project

Got a project in mind? Tell us about your business and its needs to get a quote from our award-winning team.