22 May 2023 Video production tips and best practices

How an Explainer Video Company Can Improve Your SEO

Uncover the magic of explainer videos! Learn how they can lower bounce rates, increase dwell time, boost social sharing, and elevate your SEO game.

Do you know that magic trick where a video production company conjures up an explainer video and, suddenly, your website's traffic soars, and Google sends you up the SEO rankings? If this sounds like wizardry, allow us to let you in on the secret.

First off, let's demystify some terms here. Search Engine Optimization (SEO) is a set of practices that aim to increase the visibility of your website on search engine results pages (SERPs). This is crucial because a higher ranking on SERPs means more organic (read: unpaid) traffic to your website.

So, how does an explainer video company come into the picture? Think of these production wizards as the architects of your brand's storytelling. They craft concise and compelling videos that explain your product or service in an engaging and accessible way, which can be a powerful tool in your SEO arsenal.

One might wonder how videos can impact something that seems mostly text-focused. Here's where the magic lies: Google doesn't just look at text content; it's also interested in diverse content types, like videos, that provide a rich user experience. Videos can lower bounce rates, increase dwell time, and improve social sharing—all metrics that Google appreciates and rewards in their ranking algorithm.

Explainer Videos and Bounce Rates

Visitors will often leave or 'bounce' from your website if they don't find what they're looking for quickly enough. This is known as the bounce rate. Google interprets a high bounce rate as a signal that a website may not be offering high-quality content. An explainer video, crafted by a proficient video company, can quickly engage your visitors and give them the information they need in an appealing format. This can lead to lower bounce rates and, in turn, boost your SEO ranking.

Dwell Time and Video Content

Dwell time—the amount of time a visitor spends on your website—also impacts your SEO. The longer a visitor stays, the more Google thinks your site has valuable content. Here's where an explainer video can work its charm. A well-crafted explainer video can draw your visitors in, keeping them on your site for longer. It's an elegant way of saying, "Hey Google, look, people love hanging out on our site!"

Video Content and Social Sharing

Sharing is caring, but in the world of SEO, sharing can also mean higher rankings. When your content is shared on social media, Google sees this as an endorsement of the quality of your content. Videos, especially explainer videos, are more likely to be shared than plain text, making them a powerful tool in your SEO strategy.

Making your videos work for SEO

So, you’ve decided to collaborate with a video production company to create an awesome explainer video for your brand. That’s fantastic! But how do you ensure your video works wonders for your SEO strategy?

First, host the video on your own domain before you upload it anywhere else. This ensures that the SEO benefits come to your site and not some third-party site. Second, make sure you use a captivating thumbnail to lure visitors into clicking and watching. Third, include transcriptions or captions. This is not only beneficial for accessibility reasons but also provides additional indexable text for Google to read.

Next, ensure your video is mobile-friendly. With more than half of all video views coming from mobile devices, it’s crucial your explainer video is optimized for smaller screens. Lastly, don't forget to share your video on social media. This can help to increase the visibility of your video and bring more traffic to your site.

Tying it all together

Working with an explainer video company can undoubtedly improve your SEO strategy, but it's essential to remember that SEO is a marathon, not a sprint. It takes time to see results. However, by consistently providing high-quality video content that engages your audience, reduces bounce rates, increases dwell time, and encourages social sharing, you'll set yourself up for success.

While Google's algorithms are ever-changing, the focus on providing a positive user experience remains constant. Explainer videos are not only valuable in terms of improving user experience but also have the potential to significantly boost your SEO. So, partner with a proficient explainer video company and let the magic of videos do the talking!

Emily Malone

Written by Emily Malone Marketing Manager for Venture — a full-service video production agency that specialises in producing creative videos & campaigns that get real results.

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