The Role of an Explainer Video Company in Healthcare Communication
21 March 2023 Video production tips and best practices

The Role of an Explainer Videos in Healthcare Communication

Discover how explainer video companies revolutionize healthcare communication, making complex concepts digestible and engaging for all.

As technology evolves, the way we communicate information has dramatically shifted. One innovative strategy gaining popularity in a variety of sectors, including healthcare, is the use of explainer videos. Explainer video companies create these short online marketing videos to explain a company's product, service, or concept. In healthcare, they can serve as an essential communication tool, conveying complex medical information in a manner that is digestible, memorable, and engaging.

What is an Explainer Video Company?

An explainer video company is a firm specializing in the production of concise, informative, and captivating videos that simplify intricate ideas. They are adept at weaving compelling narratives that tap into the viewer's emotions, ensuring they connect with the content in a meaningful way.

These companies aren't restricted to creating content featuring drawn figures or graphics in movement. They employ a diverse array of techniques, from live-action footage to sophisticated visual effects. Essentially, they create visually-stunning videos that grab and retain the viewer's attention.

The Importance of Explainer Videos in Healthcare

Healthcare is an industry that's brimming with complex concepts and jargon. It can often be challenging for professionals to communicate these effectively to patients, who may not have a strong grasp of medical terminology. This is where the work of an explainer video company comes into play.

Explainer videos simplify this communication process, translating often dry, complicated health information into easily understood visual narratives. As a result, they not only enhance patient comprehension but also foster better patient-doctor relationships, making patients feel more involved in their healthcare journey.

Furthermore, these videos are an excellent tool for staff training. They can showcase procedures, explain the usage of new equipment, or educate staff about updated policies in a concise, engaging way. This makes them an effective asset in professional development within healthcare facilities.

The Process of Creating an Explainer Video in Healthcare

While each explainer video company has a unique approach, the overall process remains quite similar.

Understanding the Concept

The first step involves a deep understanding of the healthcare concept that needs to be explained. It may be a complex surgical procedure, the specifics of a chronic condition, or the benefits of a new pharmaceutical product. The video company will engage with healthcare professionals to ensure they grasp the core elements accurately.

Scripting and Storyboarding

Next comes the crafting of the script and storyboard, where the narrative of the video is fleshed out. The narrative is crucial—it's what keeps the viewer engaged and aids in the comprehension of complex ideas. A well-crafted narrative involves a problem (a healthcare issue), a solution (the healthcare service), and the benefits (improved health outcomes).

Visual Representation

After the narrative is in place, it's time for visual representation. Here, the explainer video company uses its expertise to create visually engaging content that complements the narrative. They might use live-action footage, visual effects, or other means to create an engaging experience.

Voiceover and Sound Design

A great explainer video isn't just about the visuals. Sound design and voiceovers are also critical elements. The right voiceover can guide the viewer through the video, while the appropriate sound design can evoke the desired emotional response.

The Impact of an Explainer Video Company in Healthcare

Explainer video companies have made a substantial impact in healthcare communication. Their work has led to improved patient engagement, as these videos offer a more approachable way to digest information. This, in turn, leads to better patient compliance, as understanding a medical condition or treatment plan often motivates patients to stick to it.

Secondly, the videos can significantly contribute to employee training and reduce the learning curve associated with complex medical procedures or the use of new equipment. By providing a clear, visual demonstration, healthcare professionals can learn and retain information more effectively.

Lastly, explainer videos can play a vital role in marketing a healthcare product or service. They are perfect for showcasing the benefits of a product in a way that is easily understood and shared, making them an invaluable tool in any healthcare company's marketing strategy.


In an era where digital media reigns supreme, leveraging explainer videos in healthcare communication is a game-changer. Explainer video companies, with their expertise in crafting engaging visual narratives, are well-positioned to make complex healthcare information more accessible to everyone, from patients to professionals. By doing so, they not only enhance understanding but also contribute to the overall improvement of health outcomes.

Emily Malone

Written by Emily Malone Marketing Manager for Venture — a full-service video production agency that specialises in producing creative videos & campaigns that get real results.

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