Trends and Innovations in the Explainer Video Company Landscape
20 April 2023 Video production tips and best practices

Trends and Innovations in the Explainer Video Company Landscape

Discover innovative trends revolutionizing the explainer video industry, from immersive AR to interactive storytelling. Enhance your brand communication today!

With the rapidly evolving digital landscape, the realm of explainer videos has experienced numerous advancements that have revolutionized how businesses interact with their audience. Understanding these trends and innovations can offer companies a decisive edge, helping them deliver engaging, effective and cutting-edge video content. Let's delve into these exciting developments and see how you can leverage them to enhance your communication efforts.

First, let's talk about how storytelling has become an integral part of explainer videos. No longer are companies simply listing their features and benefits. Instead, they are crafting compelling narratives that resonate with their target audiences. The narrative-style explainer video offers a chance to evoke emotions and build connections, using a storyline that the viewer can relate to or be inspired by. Moreover, it helps to simplify complex concepts and information, making them easy to understand and remember.

Another significant shift in the industry is the use of augmented reality (AR) in explainer videos. AR overlays digital content onto the real world, creating an interactive and immersive experience. Businesses can leverage this technology to demonstrate their products or services in a lifelike manner. The potential of AR is vast – imagine customers being able to visualize your product in their environment, understand how it works, and see its benefits firsthand.

Then there is the trend of incorporating interactive elements in explainer videos. Unlike traditional videos, these interactive versions invite the viewer to participate actively, enhancing their engagement. These might include quizzes, polls, clickable hotspots, or even choose-your-own-adventure-style options. Such elements not only create a memorable viewing experience but also provide businesses with valuable data about their audience's preferences and behavior.

Next on the list is the rise of data-driven videos. With the availability of sophisticated data analytics tools, companies can now use actual data and insights to create personalized explainer videos. For instance, a company can develop a video tailored to a specific customer segment based on the data it has collected about their preferences and behaviors. The result is a highly relevant and engaging piece of content that resonates with the target audience.

Moreover, we are witnessing a resurgence of traditional art styles in explainer videos. In an effort to stand out in a sea of digital visuals, many companies are choosing hand-drawn, sketch-style, or vintage aesthetic for their videos. This not only gives a unique and warm feel to the content but also helps in evoking nostalgia and building a strong emotional connection with the audience.

Last but not least, there's the trend of creating explainer videos for voice assistants like Alexa and Google Home. With voice search gaining traction, companies are crafting audio-visual content tailored for these platforms. These videos not only answer users' queries in a conversational tone but also present a visual aid to further clarify the information, making the interaction more engaging and fruitful.

But what about the future? As we look forward, several upcoming trends show great promise. For instance, virtual reality (VR) in explainer videos is poised to take off. Imagine customers being able to immerse themselves in a 360-degree explainer video where they can interact with your product or service in a simulated environment.

Another promising avenue is AI-powered explainer videos. With advancements in AI, it's becoming possible to create explainer videos that can adapt in real-time to viewer's reactions and feedback, delivering a truly personalized viewing experience.

In conclusion, the explainer video company landscape is constantly evolving, offering exciting new possibilities for businesses to engage their audience. Whether it's through compelling storytelling, the interactivity of AR, the relevance of data-driven videos, or the novelty of voice-assistant tailored videos, these trends and innovations are redefining how companies communicate.

Remember, the key is not to be overwhelmed by the multitude of options but to choose the ones that align best with your brand and audience. Ultimately, your explainer video should not only educate but also inspire, engage and connect. So, go ahead, experiment with these trends, and let your explainer videos tell your unique story in the most impactful way. Happy creating!

Emily Malone

Written by Emily Malone Marketing Manager for Venture — a full-service video production agency that specialises in producing creative videos & campaigns that get real results.

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