Mistakes to Avoid When Creating an Explainer Video
Buckle up, we're about to explore the most common pitfalls when producing an explainer video and how to avoid them.
The world of explainer videos is a rewarding one, bursting with opportunities to communicate complex ideas in an accessible, engaging manner. But let's be honest, as simple as these videos may seem, creating a compelling explainer is no cakewalk.
Mistakes can sneak in, even among the most experienced of us. But worry not, we're here to provide some guidance, a friendly nudge in the right direction.
1. A Confusing Message
First up, let's talk clarity. Remember, your audience is tuning in because they're hoping your explainer video... well, explains something to them. If your video is convoluted or your message unclear, viewers will drop out faster than a hot potato.
To dodge this, keep it simple and straightforward. Aim to explain your concept as if you're talking to a five-year-old. It's not about dumbing down your content, but rather making it accessible to anyone who stumbles upon your video. Keep the jargon in check and if you must use it, be sure to explain it.
2. Lengthy Run Time
In the realm of explainer videos, less is often more. Your audience's attention span is a precious commodity, and let's face it, we're competing with cat videos and TikTok dances.
A common mistake is to make your explainer video as long as a Hollywood movie. Try to keep it between 60-90 seconds. Any longer, and you risk losing your audience's interest. Remember, the goal is to convey a single idea, solution, or process clearly and succinctly.
3. Lack of a Story
Alright, we're diving into narrative waters. Explainer videos, like any piece of content, thrive on storytelling. A common misstep is diving straight into the details without setting the stage.
To sidestep this, consider using a simple storyline or a relatable scenario. Appeal to your audience's emotions and make them care about what you're explaining. It could be as simple as introducing a problem at the start, detailing your solution in the middle, and wrapping up with how this improves the viewer's life.
4. Skipping the Script
Ever thought, "I'll just wing it?" Yeah, let's not do that. A great explainer video is built on a solid script. It's your blueprint, your guide, your map. Jumping straight into production without a script is a surefire way to end up with a disjointed, confusing video.
Invest time in writing a clear, concise script. It'll help structure your thoughts and give you a clear path to follow during production. Plus, you'll ensure every second of your video is purposeful.
5. Low-Quality Production
In our DIY age, it's easy to think we can handle everything ourselves. And while that's often true, remember that quality matters. Your explainer video reflects your brand, and a grainy video with muffled sound can be more harmful than helpful.
This doesn't mean you need to hire a Hollywood production crew. Just pay attention to the basics: Clear visuals, crisp audio, good lighting, and smooth editing. These elements can make or break your video.
6. Overlooking the Call to Action
Last, but certainly not least, is forgetting the call to action (CTA). You've captivated your audience, explained your concept, but then... what? Your viewers need a nudge, a direction.
Always include a clear, concise CTA at the end of your video. What should viewers do next? Visit your website? Sign up for a service? Download an app? Be clear about this, and you'll see much more engagement.
In summary, crafting an explainer video is a delicate dance between delivering a clear message, engaging your audience with a compelling story, maintaining brevity, sticking to a script, ensuring quality, and providing a clear call to action.
Avoid these common mistakes, and you're well on your way to creating explainer videos that inform, engage, and inspire.
Written by Emily Malone Marketing Manager for Venture — a full-service video production agency that specialises in producing creative videos & campaigns that get real results.
