Guide to Sifting Through an Explainer Video Company's Portfolio
31 May 2023 Video production tips and best practices

Guide to Sifting Through an Explainer Video Company's Portfolio

Unlock the magic of finding the perfect partner for your explainer video needs. Jump into our supportive guide for assessing portfolios and discovering your creative soulmate.

We know you've got a lot on your plate, especially when it comes to making your brand shine through exceptional explainer video content.

Picking the right explainer video company to turn your vision into a stunning reality is no walk in the park, so we're here to lend you a helping hand.

We're about to embark on a deep exploration into the art of dissecting an explainer video company's portfolio.

You see, a portfolio isn't just a good-looking compilation of projects — it's the strongest testament to an agency's chops. It's like a diary that whispers tales of their skills, creativity, stylistic nuances, and crucially, how they might harmonize with your vision.

So, let's break down this journey into a step-by-step playbook on how to give a company's portfolio a good, thorough examination.

1. Quality Over Quantity

Rule number one: it's never about how many videos a company has churned out, but the quality that each of these videos embody. The attention to detail in even a solitary video can reveal volumes about the company's commitment to high standards.

Hunt for clarity, precision, smooth content, and crystal-clear audio. Because if they've perfected the art of creating stellar videos, it's likely they'll continue this trend with yours.

2. Consistency is Key

It's not just about scoring a home run once; consistency really is the name of the game. Scope out if the company has a steady track record of delivering high-quality work. Do all videos maintain an impressive level of craftsmanship, or do you notice a seesaw of quality? Your findings will provide a solid picture of their dependability.

3. Creativity and Originality

Next up, examine the creativity and originality packed into the videos. Do they seem to have popped out of a generic mold, or do they exude fresh, cutting-edge ideas? Creativity fuels exceptional content.

So, if their videos make you gasp and exclaim, "Wow, this is a first!", you might just have a winner on your hands.

4. Branding Expertise

Assess how adept the company is at weaving the brand's identity into their videos. Each brand has a distinctive voice and personality, and it's paramount that the explainer video reflects this.

A company that's skilled at encapsulating the essence of diverse brands in their videos stands a great chance at doing wonders for your brand too.

5. Storytelling Prowess

An outstanding explainer video is far more than a bunch of pleasing visuals - it narrates a captivating story. Look for elements of storytelling in the portfolio: setup, conflict, resolution, and a compelling call to action.

If the company has a flair for spinning compelling narratives, they'll craft a video that truly connects with your audience.

6. Audience Relevance

Keep in mind, your video must strike a chord with your specific audience. So, ponder over whether the company's videos resonate with their target viewers.

You may not be the intended demographic for every video in their portfolio, but you should still see how they've customized content to cater to specific audience groups.

7. Variety in Styles

Explore the range of styles in the portfolio. A company with a diverse toolkit is better equipped to recommend and craft the perfect style to convey your message and engage your audience. If they're a one-trick pony, they might not be your best choice.

8. Reviewing Client Feedback

Browse through client reviews and testimonials. What's the word on the street about the company?

Past client experiences can offer you a treasure trove of insights into the company’s professionalism, their responsiveness, and dedication to client satisfaction.

9. Timeline Adherence

Check out the company's track record with timelines. Did they stick to their schedules? Repeated delays might be a warning signal. You want to team up with a company that values deadlines and delivers punctually.

10. The Feel-Good Factor

And finally, trust your gut. After delving through the portfolio, does the company give you a warm, fuzzy feeling? Are you thrilled at the idea of collaborating with them? Your intuition often picks up on nuances that a checklist may overlook.

And there you have it! Equipped with these nuggets of wisdom, you're ready to assess an explainer video company's portfolio like a pro.

Remember, your brand is worthy of nothing but the best, so don't compromise. We hope you find that perfect creative companion for your video project - one that not just meets your expectations but blows them out of the water.

Best of luck, and remember to relish the process! Crafting a video should be an exhilarating journey, not a stress-filled ordeal.

Emily Malone

Written by Emily Malone Marketing Manager for Venture — a full-service video production agency that specialises in producing creative videos & campaigns that get real results.

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