Explainer Video Company Pricing: What to Expect
2 June 2023 Video production tips and best practices

Explainer Video Company Pricing: What to Expect

Navigate the world of explainer video pricing with our comprehensive guide. Learn what factors affect cost and how to get the most bang for your buck.

Whether you're looking to enhance your brand, simplify a complex service, or get your new product off the ground, an explainer video can work wonders. But, we know budgeting for a video isn't always straightforward.

The sea of options, varying prices, and technical jargon can make things overwhelming. That's why we're here to shed some light on explainer video company pricing.

Now, let's start with the basics.

1. Why Do Prices Vary So Much?

It's true. Explainer video pricing can range from as low as a few hundred dollars to tens of thousands. But why is there such a wide range? Well, the answer is as multi-layered as the pricing structure itself. Some of the key factors include:

Quality & Style: Each style of explainer video has a different production cost. 

Length: Simply put, longer videos take more time and effort to create, which directly influences the price.

Customization: Are you content with a template-based video, or do you want something uniquely designed for your brand? The more customized your video, the higher the price will be.

Experience and Reputation: Just as with any service, established companies with a strong portfolio usually charge more. But remember, with their experience comes reliability and high quality.

2. A Breakdown of Pricing Tiers

To help you navigate this, we've broken down explainer video pricing into three main tiers.

Budget Tier ($500 - $3,000): This is the 'no frills' option. The videos at this price point often use pre-designed templates and are usually created by less experienced producers. They're a good choice if you're just testing the waters or have a tight budget, but don't expect a high level of customization or unique branding.

Mid-Range Tier ($3,000 - $10,000): Here you'll find increased customization and generally higher quality work. Your video might not win any Academy Awards, but it should still effectively communicate your message in a visually pleasing way.

Premium Tier ($10,000 and above): This tier provides top-notch quality explainer videos. You get full customization, premium styles, possibly even celebrity voiceovers. If you have a substantial budget and high expectations, this tier is for you.

3. Understanding the Cost Components

It's also essential to understand what's included in the price. Generally, explainer video production involves several steps, each contributing to the final cost.

Scriptwriting: This is where your story begins. The script dictates what will happen in the video, so it's crucial. Some companies include scriptwriting in their base price, while others charge extra.

Storyboarding & Illustration: These visuals map out how your story will unfold. This stage is usually included in the package price.

Voiceover: The cost can vary based on the talent involved. A professional voice actor will generally cost more than an amateur one.

Music & Sound Effects: These add depth to your video and can make a huge difference in viewer engagement.

Remember to ask your prospective company what's included in their price to avoid any unpleasant surprises.

4. Getting the Most Bang for Your Buck

Now, understanding the cost is one thing, but how do you ensure you're getting the most for your money?

Clearly Define Your Goals: The better you can explain your goals to the video company, the more likely they are to deliver a product that meets your expectations.

Find the Right Partner: Look for a company whose style matches your vision. Check their portfolio, ask for case studies, and get to know their team.

Consider Longevity: Think about how long the video will be relevant. If it's a video about a core aspect of your business, it might be worth investing more.

And there you have it! That's the rundown on what to expect when it comes to explainer video company pricing. As you embark on your video journey, remember that while cost is important, it's also about finding a partner who understands your vision and can bring it to life effectively. 

Emily Malone

Written by Emily Malone Marketing Manager for Venture — a full-service video production agency that specialises in producing creative videos & campaigns that get real results.

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