Explainer Video Company vs. Freelancer: Making the Right Choice for Your Project
21 February 2023 Video production tips and best practices

Explainer Video Company vs. Freelancer: Making the Right Choice for Your Project

Navigate the explainer video creation jungle! Discover the pros and cons of hiring an explainer video company vs. a freelancer for your project.

The world of visual content can feel like a jungle, especially when it's time to choose who should be the creator of your much-needed explainer video. Should you go for a full-scale company or hire an independent freelancer? This article is going to dive right in and provide a supportive guide to help you navigate through this decision-making process.


In the simplest of terms, explainer videos are a type of video content used to explain a product, service, or concept. They can be found in almost every industry and for a variety of purposes. They're often concise, engaging, and designed to illustrate complex ideas in a clear and easy-to-understand manner.

On the quest for creating an explainer video, you'll encounter two primary choices: the explainer video company (let's call them the 'big guns') and the freelancer (the 'one-person show').

The Explainer Video Company

An explainer video company is a business entity that focuses solely on creating explainer videos. It's essentially a well-oiled machine with a team of various professionals all dedicated to their specific roles in the video creation process. Here, you'll find people proficient in project management, scripting, creative designing, sound designing, video editing, and so forth.

The main advantage of an explainer video company is that it provides an all-in-one solution. You don't have to worry about the hiring, managing, or juggling between different experts. The company handles everything from conception to completion.

On top of that, they usually come with a vast portfolio, a well-defined process, and a predictable timeline. This leads to an overall streamlined experience, which can be a massive advantage, especially for larger projects or companies with strict deadlines and high stakes.

However, every rose has its thorns. Explainer video companies often charge more than freelancers due to the operational costs involved. The pricing also takes into account the expertise of the team and the high-quality production equipment they use.

The Freelancer

On the other side of the spectrum, you have the freelancer. These are independent professionals who can offer their services directly to clients. Freelancers usually specialize in one or two areas, such as scriptwriting or video editing, but many are jack-of-all-trades and handle multiple aspects of video creation.

Working with a freelancer can be cost-effective. Since they don't have the overhead expenses of a company, they often charge less. They also tend to provide more personalized service, offering flexibility and adaptability to your project needs.

Moreover, the pool of freelancers is vast and diverse. You can find experts from all over the world, each bringing a unique perspective and skillset to the table. This can be particularly advantageous if you're looking for a certain style or cultural flair in your video.

However, working with a freelancer may require more involvement on your part. Coordinating different freelancers for various tasks, managing project timelines, ensuring the quality of work – these are all things you may need to handle directly. Furthermore, the reliability of a freelancer might not match that of an established company, which could potentially pose risks for your project timeline.

Making the Right Choice for Your Project

So, should you go with an explainer video company or a freelancer? The answer depends on several factors:

Budget: If you're working with a tight budget, a freelancer might be the best choice. But remember, you often get what you pay for.

Project Size and Complexity: Large-scale, complex projects might benefit more from the structure and resources of a company. They can handle the numerous moving parts more efficiently.

Time and Resources: If you have the time and resources to manage the project directly, you could save money by hiring freelancers. But if you need a hands-off approach, a company would be a better choice.

Reliability: Companies often come with a proven track record and greater accountability. But that's not to say there aren't highly reliable freelancers out there. Always check reviews and testimonials.

Creative Vision: Some projects might require a unique style that a specific freelancer offers. In this case, your creative vision might guide your choice.

In conclusion, the choice between an explainer video company and a freelancer ultimately comes down to the specifics of your project and what you're comfortable with. Both options have their strengths and weaknesses, and understanding these will help you make an informed decision.

Remember, a well-made explainer video is a powerful tool for conveying your message. Take your time, weigh your options, and make the choice that best aligns with your needs. Whichever path you choose, here's to your journey in creating compelling visual content that resonates with your audience!

Emily Malone

Written by Emily Malone Marketing Manager for Venture — a full-service video production agency that specialises in producing creative videos & campaigns that get real results.

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