Key Factors to Consider Before Hiring an Explainer Video Company
16 February 2023 Video production tips and best practices

Choosing an Explainer Video Company: Key Factors at Venture

Discover the essential factors to consider when hiring an explainer video company to bring your brand story to life effectively and creatively

If you're reading this, chances are, you're thinking about bringing your brand's story to life through the compelling world of explainer videos. That's fantastic! But before you go on this exciting journey, there are some vital points to ponder. Picking the right team to craft your visual narrative is key. So, grab a cup of coffee, get comfy, and let's dive deep into what you should look out for when hiring an explainer video company.

Expertise and Creativity

First things first, the company's creative expertise is crucial. Look through their portfolio and examine their previous work. Does it scream originality, innovation, and artistic skill? Explainer videos offer endless storytelling avenues, and your chosen company should know how to navigate these paths brilliantly. They should be adept at putting a fresh spin on your story that fits perfectly with your brand's unique ethos.

Furthermore, it's essential to assess whether the company can handle diverse styles and techniques. Just as every brand is different, every video project should have its own distinct flavor. Ensure your video company can navigate different visual landscapes while still staying true to your brand's essence.

Communication and Collaboration

Effective communication is the backbone of any successful project. Take note of how the video company communicates from the get-go. Are they swift to respond? Do they take the time to understand your vision? Are they open to your ideas, and do they actively incorporate your input?

Remember, this is a collaborative effort. A great video company should not only get your vision but also be willing to work closely with you to translate it into a captivating visual narrative. They should be open to feedback and agile enough to tweak and refine the project as needed.

Quality and Attention to Detail

You want your video to look and sound great. Assess the company's production quality - look for sharp visuals, crisp sound, and well-paced editing. Pay attention to the minute details. Are transitions smooth? Is the text legible? Does the soundtrack complement the visuals? Are voiceovers clear and engaging? These little elements contribute significantly to the overall viewer experience.

Scriptwriting and Storytelling

The essence of an explainer video lies in its ability to break down complex ideas into digestible, engaging content. The company you choose should be skilled in scriptwriting and storytelling. They need to know how to structure the video, build a compelling narrative, and, importantly, capture your brand's voice. The video's script should effortlessly guide viewers through the information, ensuring they understand and remember your message.

Cost and Value

As with any investment, cost matters. However, don't let price be the sole deciding factor. The cheapest option isn't always the best. You're not just paying for a video; you're investing in a powerful tool that will shape your brand's online presence. Prioritize value for money - high-quality work that aligns with your budget. Balance cost considerations with the potential return on investment a well-made explainer video can offer.

Industry Experience

Having experience in your industry is a plus. Each sector has its language, challenges, and target audience characteristics. A company that's familiar with your industry will have a better grasp of these nuances. They'll be equipped to create content that hits home with your audience and aligns with your market positioning.

Timeline Compatibility

Remember, crafting a high-quality explainer video takes time. Make sure the company can deliver the final product within your needed timeline. But beware of unrealistic fast turnaround promises - quality work requires a suitable time investment.

Post-production Support

Lastly, consider the company's after-service. Will they help you integrate the video into your marketing strategy? Can they make adjustments or updates to the video down the line? Post-production support can be a significant advantage, so be sure to inquire about this.


Embarking on the journey to create explainer videos is an exciting phase for your brand. It's about weaving your brand story in a visually engaging and accessible way. The company you choose to partner with in this endeavor will play a significant role. They're not just service providers, but co-creators.

Ask questions, seek to understand their process, and ensure you're comfortable with your choice. Your videos will be a reflection of your brand and your hard work. So choose wisely.

So there you have it - a detailed guide to help you navigate the journey of choosing an explainer video company. Use these insights to make an informed decision, and you'll be on your way to creating stellar videos that encapsulate your brand story. Here's to creating magnificent video content that resonates with your audience and amplifies your brand! Best of luck!

Emily Malone

Written by Emily Malone Marketing Manager for Venture — a full-service video production agency that specialises in producing creative videos & campaigns that get real results.

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