Is Your Company's Message Clear? How Explainer Videos Can Help
14 April 2023 Video production tips and best practices

Is Your Company's Message Clear? How Explainer Videos Can Help

Unleash the power of explainer videos to make your company's message crystal clear. Discover how to engage, resonate, and convert your audience effectively.

In the digital age, communicating your company's message effectively is more important than ever. Audiences today have more options than they can handle, so it's crucial that your message not only resonates but also stands out. But is your company's message clear? Can your audience instantly understand your brand, products, or services? If you're struggling with these questions, we have the perfect solution for you: explainer videos.

Before we delve into how explainer videos can help you make your company's message crystal clear, let's first understand what they are. As the name suggests, explainer videos are short, engaging clips designed to explain a product, service, or concept in a simple, concise, and compelling manner. They cut through the noise and quickly get to the heart of the matter, making them an excellent tool for conveying complex ideas in a way that's easy for viewers to understand.

Now that we're on the same page about what explainer videos are, let's talk about how they can help improve your company's messaging.

Understanding Over Information

The primary goal of any communication is understanding. It's not about flooding the audience with information, but about ensuring they grasp your message. Text can often be overwhelming, and when we read, we're prone to skim, missing out on important details. Explainer videos, on the other hand, tell your story in a way that's visually captivating, breaking down complex concepts into bite-sized pieces. They're entertaining, memorable, and more likely to keep your audience's attention until the end.

Making the Complex Simple

We live in a world where complicated jargon and technical speak can dominate conversations. However, your audience may not be fluent in industry terminology. They're interested in what you do and why it matters to them. Explainer videos allow you to strip away the complexity and present your message in a language your audience understands. This simplicity and accessibility can be the difference between a message that's ignored and one that resonates.

Personal Connection and Emotional Engagement

The best explainer videos go beyond cold, hard facts. They create a personal connection with the audience by telling a story. This approach can stir emotions and trigger a response, making the viewer more likely to remember your message and act on it. By bringing your audience on a journey, you help them understand not just what you do, but why it matters to them.

Consistency Across Platforms

Whether your audience finds you on your website, social media, email marketing, or elsewhere, your message should be consistent. Explainer videos can be shared across multiple platforms, ensuring that wherever your audience interacts with your brand, they're getting the same clear, concise message.

So, how can you create effective explainer videos? Here are a few tips.

  1. Know Your Audience:

Before you even start thinking about creating an explainer video, you need to understand who you're talking to. Who is your target audience? What are their pain points? What do they value? The more you know about your audience, the better you can tailor your message to resonate with them.

  1. Define Your Core Message:

What is the one key takeaway you want your audience to remember after watching your video? Is it how your product works? The value it brings? Or maybe it's a common misconception you want to clear up. Whatever it is, define it clearly before you start the creation process.

  1. Keep It Short and Sweet:

Explainer videos are meant to deliver a clear message quickly. Aim for a length of 60-90 seconds - this seems to be the sweet spot for keeping viewers engaged without overwhelming them with information.

  1. Make It Enjoyable:

An engaging, entertaining video is more likely to keep viewers watching until the end. Use humor, tell a story, create interesting visuals - anything that will make your video enjoyable to watch.

  1. Include a Call to Action:

Don't leave your audience hanging at the end of the video. Include a clear call to action, telling viewers exactly what you want them to do next, whether that's visiting your website, contacting you for more information, or making a purchase.

In conclusion, if you're struggling to make your company's message clear, consider using explainer videos. They can simplify complex ideas, create a personal connection with your audience, and ensure your message is consistent across all platforms. With careful planning and a clear focus on your core message, you can create engaging, effective explainer videos that truly resonate with your audience.

Emily Malone

Written by Emily Malone Marketing Manager for Venture — a full-service video production agency that specialises in producing creative videos & campaigns that get real results.

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