Choosing the Right Length for Your Explainer Video
2 June 2023 Video production tips and best practices

Choosing the Right Length for Your Explainer Video

Unlock the secret to the perfect explainer video length! Our handy guide takes you through understanding your content, audience, and platform for success.

We know it's a task trying to find the perfect balance for the length of your explainer videos. Too short, and you risk leaving out crucial information. Too long, and you may bore your audience and lose their attention. That's the challenge we're here to help you overcome today. Buckle up as we take you on a journey towards finding the sweet spot for your video content length.

Understanding the Value of Time

First things first, let's talk about why the length of your video matters so much. The attention span of your average internet user isn't what it used to be. According to a 2020 study by Microsoft, the average human attention span is around 8 seconds, shorter than that of a goldfish! Yes, a goldfish!

Jokes aside, it’s a real challenge you’re facing. But don’t worry, this doesn't mean your explainer video needs to be 8 seconds long. It means the first few seconds of your video are critical in capturing and keeping your audience's attention.

You need to deliver an interesting and engaging opening, and from there, ensure that your content is paced well enough to keep them hooked.

The Ideal Length? Depends on the Context.

So what's the magic number? How long should your explainer video be? Well, we hate to break it to you, but there isn't a one-size-fits-all answer. It all comes down to your content, your audience, and the platform you're using.

Let's dive a bit deeper:

Content: What are you explaining? If it's a simple concept or product, a 60 to 90-second video may be enough. But if it's a complex software tutorial, you might need more time—say, up to 5 minutes. The key is to ensure that every second adds value. Avoid unnecessary fillers and aim for clear and concise communication.

Audience: Who are you speaking to? If your audience is familiar with your topic, you might get away with a shorter video. If you're explaining something completely new, however, they might appreciate a bit more detail.

Platform: Where will your video live? Social media platforms like Twitter and Instagram favour shorter, punchier content. On the other hand, YouTube or your company website may allow for longer, more detailed videos.

Finding Your Sweet Spot

We recommend starting with the shortest possible video that conveys your message completely and effectively. From there, you can experiment with slightly longer formats if needed. It's all about finding what works best for you and your audience.

Remember, there's no need to cram everything into one video. You can always create a series of shorter videos, each tackling a different aspect of your topic. This way, you'll keep your content fresh and your viewers eager for more.

Quality Over Quantity

At the end of the day, remember that it's not just about length. Quality trumps quantity every time. A short, well-made video will always do better than a long, boring one. Spend time crafting your script, choosing the right visuals, and maintaining a logical flow.

It's important to keep testing and refining your content. Use analytics tools to see where viewers drop off, what they like, and what they don't. This data is invaluable in fine-tuning your video length and content.

Final Thoughts

Choosing the right length for your explainer video can feel like a tightrope walk. But with the right understanding of your content, audience, and platform, you'll find the balance. And remember, we're all learning as we go. So don't be afraid to experiment, revise, and improve!

Good luck with your video-making journey, and remember, keep it short and sweet.

Emily Malone

Written by Emily Malone Marketing Manager for Venture — a full-service video production agency that specialises in producing creative videos & campaigns that get real results.

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