What to Expect When Collaborating with an Explainer Video Company
21 June 2023 Video production tips and best practices

What to Expect When Collaborating with an Explainer Video Company

Unlock the magic of your brand story with an explainer video company! Dive into our guide to anticipate each step of this thrilling journey.

So, you're ready to tell your story, share your brand message, or launch your new product, and you've decided to employ the services of an explainer video company. This is a fantastic choice! Your journey ahead is about to become a whirlwind of creativity, teamwork, and innovation. And don't worry, we're here to guide you through the process, helping you anticipate what's coming next.

Begin at the Blueprint

The first phase of this collaboration involves the 'blueprint' - commonly known as the pre-production phase. Think of this as the period where your house's architectural plans are being drawn out. It's during this stage that the magic begins to unfold.

Your journey commences with the sharing of your ideas and objectives with the video company. What is it you want your video to say? What action should it inspire? What emotions should it elicit from the viewer? These are essential questions that you and your video company will delve into.

This phase will also involve market research and competitor analysis. By understanding the environment in which your video will thrive, the video company can better tailor their creative concepts to fit your specific needs.

The Time of Drawing Board

Next comes the 'drawing board' phase, or the conceptualization and scripting process. This is where your story starts to take shape. The explainer video company will develop a concept for your video that aligns with your brand and goals, creating a compelling narrative that strikes a chord with your target audience.

Scripting involves crafting the voice-over text. The words selected are not just about conveying information; they're about influencing feelings and actions. The script forms the backbone of your video - a compelling narrative that hooks the audience and compels them to act.

Storyboarding, the creation of a visual script for your video, also occurs during this stage. Here, you'll see sketches that represent different scenes of your video, linked with the voice-over script. This gives you a clearer idea of how the storyline will unfold visually, including the main actions, the transitions, and how your message will be conveyed.

A World of Imagery Comes to Life

Following this, the journey continues to the 'world-building' stage. This is the production phase where your explainer video starts to come alive. The video company will create an engaging visual realm that encapsulates your brand and story. This could include everything from unique characters to vibrant backgrounds, striking layouts, and interesting transitions. The magic here is that your story can unfold in any environment you can imagine, whether that's the depths of the ocean, the bustling cityscape, or a simple office setting.

It's also during this phase that the voice-over is recorded. A professional voice actor will bring your script to life, emphasizing the right phrases, creating an engaging tone, and giving your story the voice it deserves.

Fine-tuning the Symphony

Following this is the 'orchestration' or post-production phase. This is where all the individual pieces of the puzzle come together to create a coherent, captivating piece of video content. It's like conducting a symphony; each individual element plays its part to create a harmonious whole.

This phase includes the synchronization of the voice-over with the visual elements, adding sound effects and music. Music and sound effects can dramatically affect the feel of a video, lending an air of excitement, suspense, or joy as needed. They're the final touches that can turn a good video into a great one.

Sharing Your Masterpiece

Finally, your video is ready for the 'debut', or the distribution phase. You've got this masterpiece, now it's time to share it with the world! Whether it's launching your video on your website, sharing it on social media, or including it in an email marketing campaign, your video company can help you identify the best platforms to reach your target audience. They'll also help you optimize your video for SEO, so it gets seen by the right people at the right time.

Review and Refine

The journey doesn't end at the debut. The beauty of digital content is that it can be reviewed and refined. The performance of your video can be analyzed using various metrics like view count, engagement rate, social shares, and the impact on sales or website traffic. Based on these insights, you can tweak your future video content strategies.

Creating an explainer video with a video company is a fascinating journey of creativity, collaboration, and innovation. It's more than just creating a video - it's about bringing your story to life, engaging your audience, and achieving your goals.

So embrace this adventure, and let's make some fantastic video content together!

Emily Malone

Written by Emily Malone Marketing Manager for Venture — a full-service video production agency that specialises in producing creative videos & campaigns that get real results.

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