The Hidden Perks of Bringing an Animated Video Agency on Board
28 February 2023 Video production tips and best practices

The Hidden Perks of Bringing an Animated Video Agency on Board

Unleash your brand's potential with an Animated Video Company. Discover unseen benefits: unique branding, wider reach, improved SEO, and high ROI

Have you ever considered the enormous potential that lies in the animation industry for your business? In the evolving world of digital marketing, moving visuals have surged to the forefront. Harnessing this power and investing in an animated video company might be your golden ticket to reach new horizons.

We'll dive into the hidden benefits of working with such companies, unveiling the magic they can create for your business. And remember, we are not just talking about the usual types of videos that every Tom, Dick, and Harry are producing. We're exploring the unseen advantages that have been hiding in plain sight.

Create a Unique Brand Voice

One of the fascinating things about animation is that it offers endless opportunities for creativity. It allows you to venture beyond the realm of reality, into a world where anything is possible. Animated video agencies, with their artistic skills and technological prowess, can craft a unique voice for your brand that stands out in the market. They're experts at translating your business philosophy and mission into captivating visuals and narrative. This creative freedom fosters a distinctive identity for your brand that resonates with your target audience, making your message unforgettable.

Tell Engaging Stories

Storytelling is a powerful tool in any marketing strategy. When done right, it can evoke emotions, generate empathy, and create a strong connection between your brand and your audience. Animated video companies are masters of this craft. They can weave your business values and offerings into compelling narratives, turning abstract concepts into easy-to-understand, relatable stories. These captivating tales can make your brand more approachable, promoting a strong emotional bond with your audience that encourages loyalty and trust.

Reach a Wider Audience

Animated videos are like universal translators – they break down language and cultural barriers, making your message accessible to a global audience. And what's more, they are extremely shareable! With the right mix of creativity, humor, and emotional appeal, an animated video can go viral in no time. Working with a professional animated video agency, you can create engaging content that is appealing to different demographics, broadening your reach and visibility across various social platforms.

Improve SEO Ranking

Search engines love fresh and engaging content, and videos are no exception. Creating and posting animated videos on your website and social media platforms can significantly improve your search engine rankings. It can increase dwell time on your site and boost social signals - two key factors that contribute to SEO ranking. Partnering with an animated video agency can ensure you're creating SEO-friendly content that will help drive organic traffic, leads, and ultimately, sales.

Increase Conversion Rates

Studies suggest that adding a video to your landing page can increase conversion rates by up to 80%. Why? Because visuals are processed 60,000 times faster than text! Animated videos, in particular, can deliver complex information quickly and in an entertaining way, helping your audience to understand your offering better. It can improve the user experience, making it more likely for viewers to take the desired action – be it signing up for a newsletter, making a purchase, or sharing the video with their friends.

High Return on Investment

While hiring an animated video company might seem like a substantial upfront investment, the potential returns are promising. The evergreen nature of animation content means it remains relevant and engaging for a longer period, providing value long after the initial investment. Additionally, the broad reach and improved conversion rates offered by these videos can result in significant returns on investment (ROI). It's a worthwhile expenditure that could reap dividends for your brand.

Provide Accessibility

In today's fast-paced world, people often multitask. Animated videos offer an easy-to-consume format that caters to this modern lifestyle. Whether your audience is commuting, working, or waiting in a queue, they can easily engage with your video content. This flexibility makes your brand accessible at any time, in any place, boosting your brand visibility and engagement rates.

Establish Authority

Creating high-quality animated videos can help establish your brand as an authority in your field. It shows that you value your audience by providing them with engaging, helpful, and easy-to-understand content. It helps build credibility and trust, positioning your brand as a leader and go-to resource in your industry.

In conclusion, the advantages of hiring an animated video company extend far beyond just having a creative and engaging video. These professionals can breathe life into your brand, crafting unique narratives that resonate with your audience. Their expertise can improve your online visibility, increase conversions, and establish your brand authority. It's an investment that has the potential to pay back in dividends, both in terms of brand value and financial returns. So, if you haven't already, maybe it's time to consider bringing an animated video agency on board.

Emily Malone

Written by Emily Malone Marketing Manager for Venture — a full-service video production agency that specialises in producing creative videos & campaigns that get real results.

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