How to Make Your Animated Video Stand Out
12 January 2023 Video production tips and best practices

How to Make Your Animated Video Stand Out

Unlock the secret to unforgettable animations! Discover top-notch tips for crafting unique, captivating animated videos that truly stand out.

If you're on a quest to create an animated video that truly shines, you're in the right place. Pull up a chair, grab your favorite mug of something hot, and let's dive into some awesome tips and tricks that can help you bring your animations to life and make them something that viewers won't forget.

Start With a Solid Storyboard

Before you even think about setting your characters in motion, it's crucial to map out your video’s narrative visually. This process, known as storyboarding, acts as a blueprint for your animated masterpiece. It helps you visualize your scenes, plan your animations, and ensure your storyline flows smoothly.

Remember, compelling narratives captivate audiences. Think about the videos you've watched and loved—what kept you engaged was likely a story that pulled at your emotions, evoked curiosity, or made you laugh out loud. Use your storyboard as a roadmap for the rollercoaster you want your viewers to ride.

Craft Authentic Characters

Remember, animation isn't about creating perfectly realistic characters—it's about creating characters that feel real. If your audience can't connect with your animated personas, they won't connect with your video.

Consider their appearances, yes, but also their personalities, their quirks, their strengths and weaknesses. By doing this, you create depth and relatability that your audience can latch onto. Remember, even the simplest character can steal the show if they're engaging and emotionally rich!

Opt for High-Quality Animation

There's no getting around it: quality matters. A video that's beautifully animated, fluid, and visually appealing will always outshine one that looks choppy or hastily thrown together.

If you're not a seasoned animator, consider investing in professional-grade software or enlisting the help of a seasoned pro. It's a bit of an investment, but one that could pay off in spades when it comes to the overall reception of your video.

Make It Visually Unique

Let's face it, the animation world is crowded, and if you want to stand out, you can't be afraid to color outside the lines. Opt for vibrant color palettes, experiment with different animation styles, or incorporate unusual visual elements that surprise and delight your viewers.

You could blend 2D and 3D elements, mix animation with real-world footage, or invent a whimsical world that's unlike anything your viewers have ever seen. The key here is to let your creativity run wild, so don't be afraid to take risks.

Mind Your Timing

Animation is a dance, and timing is the rhythm. Expertly timed animations are far more engaging, so pay close attention to the pacing of your scenes and the movements of your characters.

Remember that timing isn't just about synchronizing actions with audio—it's also about giving your story the room it needs to breathe. Don't rush your narrative. Slow down in the right moments and speed up when the tension builds.

Use Sound Wisely

Visuals may be the bread and butter of animation, but sound is the secret sauce that ties everything together. The right soundtrack can underscore emotion, highlight action, and draw viewers deeper into your narrative.

Whether you're using music, sound effects, or dialogue, ensure every auditory element enhances your visual storytelling—not distracts from it.

Connect with Your Audience

Last but not least, always keep your audience front and center. Who are they? What do they care about? What would make them click 'share' and show your video to their friends?

Try to answer these questions as you storyboard, animate, and edit. If your video resonates with your audience on a personal level, they're far more likely to remember it and share it with others.

Alright, animation aficionados—that's the scoop! With these tips in your toolkit, you're well on your way to creating an animated video that won't just stand out, but will stick in your viewers' minds long after the credits roll. So roll up your sleeves, flex those creative muscles, and let's make some unforgettable animation magic. We're rooting for you!

Emily Malone

Written by Emily Malone Marketing Manager for Venture — a full-service video production agency that specialises in producing creative videos & campaigns that get real results.

Need video? Get a quote now

Discover the ideal video style to achieve your marketing objectives and instantly receive a cost estimate for its production.