Freelance Vs. Agency: Who Should You Hire for Your Animated Video Production?
29 May 2023 Video production tips and best practices

Freelance Vs. Agency: Who Should You Hire for Your Animated Video Production?

Explore the benefits and drawbacks of hiring a freelancer vs. an agency for your animated video project. Make an informed choice today!

Creating an animated video that perfectly captures your business’s essence is no easy task. It requires skill, creativity, and expertise. However, the first big decision isn’t about the content, it’s about choosing the right production partner: should you go with a freelancer or an agency?

This decision can feel overwhelming, especially if you're venturing into animated video production for the first time. To help you navigate this crucial juncture, we're going to dissect both options, discussing the pros and cons of each in a friendly, informative manner. Let's start our journey!

Freelancers: The Independent Creatives

First up are freelancers. These are individuals who work independently, offering specialized skills on a per-project basis.

The Pros:

  1. Budget-Friendly: Typically, freelancers have lower overhead costs than agencies. They work from home or a co-working space and don’t need to maintain a staff. As a result, they usually offer more cost-effective services. This is particularly beneficial for startups or small businesses looking to create high-quality animated videos without breaking the bank.
  2. Personalized Attention: Hiring a freelancer means you will be working one-on-one with a dedicated creative mind. This can result in a highly personalized product, tailored to your needs and preferences.
  3. Flexibility: As they manage their own schedule, freelancers can often offer greater flexibility. They might be willing to work odd hours or over the weekend to meet a tight deadline.

The Cons:

  1. Limited Capacity: A freelancer is just one person. They may be juggling multiple projects at a time, limiting their availability or speed of delivery. If your project is extensive or needs to be completed quickly, this could be an issue.
  2. Variety of Skills: While some freelancers are multitalented, others might excel in one particular area, such as scripting, animation, or sound editing. This means you might have to hire multiple freelancers to cover all aspects of your animated video production.
  3. Dependence on One Person: If your chosen freelancer falls ill, goes on vacation, or is otherwise unavailable, your project could face significant delays.

Agencies: The Collaborative Powerhouses

Next, we have agencies. These are companies with a team of professionals specializing in various aspects of video production.

The Pros:

  1. Diverse Skill Set: Agencies usually have a team of specialists in different areas of video production, from storyboarding to animation, voiceover, and post-production. This means they can handle all aspects of your animated video production under one roof.
  2. Consistent Availability: Unlike freelancers, agencies don't shut down because one person is unavailable. They have a team ready to pick up where a colleague left off, ensuring consistent progress on your project.
  3. Professionalism and Experience: Agencies often have years of experience and a robust portfolio, showcasing their ability to deliver professional and polished animated videos.

The Cons:

  1. Higher Costs: Agencies have higher overhead costs, which may be reflected in their pricing. You’re paying for a team of experts and the assurance that your project won't be delayed due to unforeseen circumstances.
  2. Less Personal Attention: While agencies strive to provide personalized services, the reality is that they handle multiple projects simultaneously. As such, your project might not receive the same level of personalized attention as it would from a freelancer.
  3. Less Flexibility: Agencies typically have fixed working hours, which could limit their availability outside these times.

Making the Choice

So, how do you decide between a freelancer and an agency for your animated video project? The answer will depend on your specific needs, budget, and timeline.

If you're working with a tight budget, need a more personal touch, or have a flexible timeline, a freelancer could be your best bet. However, if your project is extensive, needs a quick turnaround, or requires a variety of skills, an agency might be the smarter choice.

At the end of the day, it's all about finding the right partner who understands your vision, communicates effectively, and has the skills to bring your animated video to life. Whether that's a freelancer or an agency, it should be someone you trust and feel excited to work with. Your journey to creating an amazing animated video starts with this crucial choice. Choose wisely, and may your video be everything you envisioned and more!

Emily Malone

Written by Emily Malone Marketing Manager for Venture — a full-service video production agency that specialises in producing creative videos & campaigns that get real results.

Get pricing for your next video project

Got a project in mind? Tell us about your business and its needs to get a quote from our award-winning team.