Choosing the Right Animated Video Style for Your Brand: An Animated Video Agency's Guide
10 March 2023 Video production tips and best practices

Choosing the Right Animated Video Style for Your Brand: An Animated Video Agency's Guide

Unlock the power of animated videos for your brand! Discover the various animation styles and tips to choose the right one for your unique brand voice.

Ready to inject some serious zest into your brand messaging? Well, you've landed at the right spot. Today we're diving into the fascinating realm of animated videos. Not just any animated videos, mind you, but the ones that reflect your brand's unique persona to the T. Let's roll!

What's all the buzz about Animated Videos?

Animated videos are a colorful, lively and entertaining way to tell your brand's story. They have the power to simplify complex ideas, add a dash of fun to the most mundane topics, and above all, create an emotional bond with your audience.

But here's the catch - there's no one-size-fits-all in the world of animated videos. What works wonders for one brand might fall flat for another. So, how do you choose a style that's the perfect fit for your brand?

Understanding the Various Styles of Animation

Before you make a choice, it's crucial to understand the different types of animation available. Here are a few that have been winning hearts (and turning heads) in the business world:

2D Animation: With its flat, two-dimensional graphics and images, 2D animation is a popular choice. It's a fantastic option if you want to portray your brand as fun, creative and approachable.

3D Animation: If you want to create a more immersive and realistic experience, 3D animation is your answer. It adds depth to the images and creates a lifelike feel. 3D is particularly effective for brands wanting to project a cutting-edge image.

Stop Motion: Stop motion uses physical objects, moved and filmed incrementally to create a sequence. This style is great for brands who want to showcase a handmade, artisanal or organic image.

Whiteboard Animation: Whiteboard animation is akin to a virtual classroom. It's excellent for brands seeking to educate their audience in a straightforward yet engaging manner.

Typography Animation: Typography animation brings text to life, making it a perfect fit for brands that love to play with words and messages.

Motion Graphics: Ideal for tech brands or those who wish to represent abstract concepts, motion graphics combine 2D, 3D and typography to create compelling videos.

Cutout Animation: It's a simplistic style using flat characters and objects cut from materials like paper. Cutout animation can make your brand look quirky and out-of-the-box.

Finding Your Brand's Animated Style

  • Know your audience: Understand the kind of content that resonates with your audience. If your target market is young and dynamic, they might enjoy a funky 2D animation. If they're professionals seeking expert advice, a whiteboard animation could do the trick.
  • Understand your brand voice: If your brand voice is serious and professional, a 3D animation might work better than a playful stop motion. But if your brand is fun and unconventional, cutout or 2D animation might be more appealing.
  • Consider your message: Think about what you want to convey through your video. If you aim to educate, whiteboard or typography animation could be your go-to. If you want to represent a complex concept, motion graphics might be the answer.

Working with An Animated Video Agency

Once you have a clear understanding of what you want, it's time to collaborate with professionals who can bring your vision to life. Here are a few things to keep in mind while choosing an animated video agency:

  • Portfolio: A good agency will have a diverse portfolio showcasing their prowess in different styles of animation. Review their work to get a sense of their capabilities.
  • Process: Understand their process. Do they spend time understanding your brand and audience? Do they offer revisions? Are they transparent about their timelines?
  • Testimonials: Client testimonials give you insights into an agency's reliability, professionalism, and quality of work. Do some research before making your decision.

The Bottom Line

Creating the perfect animated video for your brand can seem like a daunting task. But remember, it's all about understanding your brand, your audience, and the message you want to convey. Once you get these elements right, you're on your way to crafting a video that not only entertains and educates but also stays etched in the minds of your viewers.

We hope this guide helps you in your journey to creating exceptional animated video content. Remember, the only limit is your imagination. So go ahead, dream big, choose wisely, and create animated videos that truly reflect your brand’s personality!

Emily Malone

Written by Emily Malone Marketing Manager for Venture — a full-service video production agency that specialises in producing creative videos & campaigns that get real results.

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