How to Collaborate with an Animated Video Company for Best Results
26 April 2023 Video production tips and best practices

How to Collaborate with an Animated Video Company for Best Results

Master the art of collaborating with an animated video company! Unleash creativity, ensure mutual success, and create impactful videos that captivate audiences.

As you find yourself venturing into the dynamic realm of animated video, a sense of exhilaration mixed with a dash of uncertainty might bubble up within you. Fear not, dear reader, because we've got your back! Buckle up, as we take a conversational jaunt through the ins and outs of collaborating effectively with an animated video company. Our goal? To make sure that by the end of this journey, you are well-equipped with the know-how to produce sensational video content!

Step 1: Define Your Goals and Understand Your Audience

The journey to captivating animated video begins with a clear understanding of your destination. Where exactly do you want this journey to take you and your audience? What's the purpose of your video? Is it to educate, promote a product, raise awareness, or something else? Your video's goals will ultimately guide the creative process.

Similarly, knowing your audience is as crucial as knowing your goals. Think about who they are, what their interests might be, what problems they face, and how your video can address these issues. It's like crafting a personalized gift for a friend—the more you know about them, the more meaningful your gift can be.

Step 2: Choose the Right Animated Video Company

Choosing the right partner for this journey is like picking a reliable co-driver for a long road trip. They should be as invested in reaching the destination as you are. When looking for the perfect animated video company, take into consideration their portfolio, customer reviews, and how well they communicate.

A good animation company will listen to your ideas, provide constructive feedback, and demonstrate a willingness to understand your goals and audience. They are not just service providers; they are creative partners who are invested in your success.

Step 3: Communicate Your Vision Effectively

Picture this: you've found the perfect company, and it's time to share your vision. When you communicate your ideas, be as detailed as possible. Your vision serves as the roadmap for the project. It's not just about what you want to say; it's also about how you want to say it.

Share relevant information about your brand, your unique selling proposition, the tone of the message, and the desired style of animation. If there are particular videos that you admire, share those too. Remember, the more information you give, the better they can bring your vision to life.

Step 4: Embrace the Collaboration Process

Now that your vision is out there, it's time to truly collaborate. This process involves plenty of back-and-forths, so stay open-minded and receptive to ideas and suggestions.

During the scripting phase, work together to create a compelling story. When storyboarding, ensure your message aligns with the visuals. During the animation phase, make sure every movement conveys your message effectively. Remember, collaboration means marrying your ideas with their expertise to create the best output.

Step 5: Provide Constructive Feedback

Here's a friendly reminder: the company you're working with is not just a vendor, but your creative partner. Your feedback is crucial for them to understand your preferences and expectations. Be open, honest, and direct. However, be sure to frame your feedback constructively. Instead of saying, "I don't like this," you could say, "This part doesn't seem to align with our vision. Can we try this instead?"

Also, it's essential to give feedback at the right time. Quick and timely responses can help keep the project on schedule and avoid last-minute rush jobs.

Step 6: Celebrate the Finished Product

After rounds of brainstorming, sketching, revising, and animating, your vision has finally come to life! It's time to celebrate the result of your collaborative efforts. Appreciate your animated video company for their hard work and dedication.


Collaborating with an animated video company is indeed a journey, one filled with creativity, mutual respect, and open communication. By defining clear goals, choosing the right partner, effectively communicating your vision, embracing the collaboration process, providing constructive feedback, and celebrating the finished product, you are well on your way to producing engaging and impactful animated videos. So, here's to making great video content together!

Emily Malone

Written by Emily Malone Marketing Manager for Venture — a full-service video production agency that specialises in producing creative videos & campaigns that get real results.

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