Behind-the-Scenes with an Animated Video Company
25 May 2023 Video production tips and best practices

Behind-the-Scenes with an Animated Video Company

Join us behind the scenes of an animated video company and discover the journey from concept to screen, and how each stage shapes the final masterpiece.

In the buzzing and vibrant world of digital media, the wizards who paint the screen with compelling visuals are the animated video companies.

These creative powerhouses serve as the backbone of many memorable marketing campaigns, educational reels, and entertainment features.

Today, we invite you on an exclusive tour behind the scenes of an animated video company, revealing the intricate process and dedication involved in crafting captivating animations that leave indelible impressions.

Where it All Begins: The Seed of an Idea

Every captivating animated video is born from a simple idea. This idea is then nurtured by the creative maestros at the video company, typically comprising a blend of imaginative writers, visionary directors, and inventive artists. This team brainstorms to cultivate the concept, defining the video's direction and purpose.

This stage is crucial, requiring exhaustive research to guarantee the content resonates with the intended audience. The culmination of this phase is a meticulously designed storyboard, serving as the visual roadmap for the impending animated video.

Crafting the Narrative: The Art of Scriptwriting and Storyboarding

Once the idea is concrete, the task of scriptwriting follows. This stage is all about translating the previously defined concept into an enthralling narrative, employing storytelling techniques that ensure the core message hits the mark.

As the script is crafted, artists start to sketch the scenes, creating a storyboard that will act as the detailed blueprint for the forthcoming animation.

storyboard nhs

Storyboards are essentially a sequence of drawings that outline the video's plot, delineating sequences, transitions between scenes, and often carrying indications of dialogue and proposed music.

This storyboard is thoroughly examined and greenlit by all project stakeholders before the process progresses.

Breathing Life into Characters: The Skill of Art and Animation

Next comes the process of animating the characters and elements portrayed in the storyboard.

The design team meticulously sketches each character and element, taking into consideration their aesthetic appeal and relevance to the story. With designs finalized, it's the animators' turn to step into the spotlight.

storyboard nhs 2

Animation is an incredibly labor-intensive and time-consuming process. It involves creating sequences of images that, when assembled in order, create the illusion of fluid movement.

Animators today leverage sophisticated software and tools, such as Adobe After Effects, Maya, or Blender. Each movement, each transition must be meticulously planned and executed, transforming the static storyboard into an absorbing, dynamic visual journey.

The Power of Sound: Audio Design and Voiceover

Sound design and voiceover work are the pillars that add depth to an animated video. The right sound effects and music have the ability to enrich the viewer's experience, captivating the audience's auditory senses.

In a similar vein, the apt voiceover can deepen the narrative, creating an intimate connection with the audience.

Voiceover artists are handpicked based on their prowess to convey the requisite emotion and tone for the video. The recorded voiceover is then synchronized with the animation, ensuring a flawless fusion of audio and visual elements.

The Final Stage: Editing, Post-Production, and Delivery

The journey culminates with editing and post-production. This phase involves a thorough review of the video for any discrepancies, refining transitions, balancing the audio, and making certain the video aligns with the intended message and original storyboard.

This is also the juncture when colour grading and special effects are infused, bestowing the video with a polished, professional sheen.

Once the video has been scrupulously reviewed and internally approved, it's finally delivered to the client. The team also evaluates the final product, analyzing the successful elements and areas for improvement in future projects.

A Peek Behind the Curtain

Life within an animated video company is a perpetual cycle of creativity and technical finesse.

Despite the painstaking effort invested into each moment of an animated video, the exhilaration of watching an idea spring to life on the screen, and resonating with audiences worldwide, makes the entire process worthwhile.

Inside an animated video company, you'll find a fascinating fusion of artistry and technology, of imaginative creation and meticulous execution.

It's a realm where ideas take flight, touching down in the minds and hearts of viewers across the globe, leaving a lasting impression that transcends the screen.

The process of animation is a testament to the commitment and dedication these companies invest in their craft. From the genesis of an idea to the final product, every step is carefully managed, ensuring the animated video not only meets the brief but exceeds expectations.


To sum up...

An animated video company is not just about making videos. It's about weaving stories, invoking emotions, and creating memorable experiences for the viewers. It's about using the power of visuals to communicate, educate, entertain, and inspire.

Whether it's a promotional campaign, an educational series, or an entertainment feature, the magic created behind the scenes of an animated video company breathes life into stories, making them truly unforgettable.

Emily Malone

Written by Emily Malone Marketing Manager for Venture — a full-service video production agency that specialises in producing creative videos & campaigns that get real results.

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