How animated video companies are changing the ad industry
23 February 2023 Video production tips and best practices

How animated video companies are changing the ad industry

Dive into the world of animated video companies and explore how they're reshaping the ad industry with compelling storytelling and innovative technology.

Let's take a journey through the dynamic world of animated video companies and their transformative effect on the ad industry. In the information age, storytelling has taken on a new dimension, with animation leading the charge in captivating audiences and delivering unforgettable brand narratives.

Animation: A Medium of Limitless Possibilities

Animated video companies are empowering brands with the ability to dream big and visualize even bigger. With animation, there are no limits to what can be achieved; the only boundary is the imagination itself.

From concocting surreal landscapes to crafting intricate worlds and distinctive characters, animation allows brands to navigate complex themes and convey complicated messages in a simple and digestible format. In essence, they're like an artist's paintbrush, capable of vividly bringing a brand's vision to life.

Building emotional connections

A significant reason behind the surge in the popularity of animated videos is their innate ability to forge emotional bonds with viewers.

By creating relatable characters and storylines that tap into universal human experiences and emotions, these videos can resonate with a vast and diverse demographic. This expansive reach amplifies brand messaging and deepens audience engagement.

Economic Efficiency

From a business lens, animated videos also bring significant cost advantages to the table. The financial burden of location scouting, hiring actors, and coordinating logistics that comes with live-action shoots doesn't exist in the world of animation.

It's a more wallet-friendly solution, particularly for brands operating within tight marketing budgets, while not compromising on the quality of the output.

Adaptability and Consistency

Animation offers a high level of adaptability and consistency that is hard to beat. It's relatively straightforward to tweak an animated video to cater to different platforms or to update it with fresh content.

More importantly, these videos ensure a consistent representation of the brand, an aspect that is pivotal in today's multi-platform marketing environment.

The influence on social media

As the digital world continues to evolve, social media platforms have emerged as the perfect stage for animated videos to perform. The bite-sized, engaging, and shareable nature of animated content makes it an instant hit among social media users.

Brands are capitalizing on this trend, using animation to cut through the noise of crowded social feeds and gain more traction.

The Role of Technology

The emergence of cutting-edge technologies such as augmented reality (AR), virtual reality (VR), and artificial intelligence (AI) is adding a new dimension to the offerings of animated video companies.

These technologies are paving the way for more immersive and interactive advertising experiences, pushing the boundaries of what's achievable in the ad industry.

Conclusion: A Future Defined by Animation

Wrapping up, it's clear that animated video companies are the vanguard of a revolution in the advertising industry. Their storytelling prowess, the simplicity they bring to complex ideas, the economic efficiencies they offer, and their adaptability make them an indispensable part of modern advertising.

As audiences continue to demand more engaging, authentic, and immersive content, it's evident that the future of advertising is closely intertwined with animation.

Emily Malone

Written by Emily Malone Marketing Manager for Venture — a full-service video production agency that specialises in producing creative videos & campaigns that get real results.

Get pricing for your next video project

Got a project in mind? Tell us about your business and its needs to get a quote from our award-winning team.