People discussing the importance of animated video production in digital marketing
27 January 2023 Video production tips and best practices

The Importance of Animated Video Production in Digital Marketing

Unleash the power of animated video in your digital marketing strategy! Discover how it boosts engagement, SEO, and brand personality. Start animating today!

As someone working in the sphere of digital marketing, you're always on the lookout for fresh and creative ways to connect with your audience. It's time to dive into the captivating world of animated video production. It's dynamic, it's engaging, and it's a key ingredient in any effective digital marketing strategy.

Firstly, let's address why animated video is such a vital tool in your marketing arsenal. In this digital era, video content is like the king who rules the internet. According to a report from Cisco, online videos will make up more than 82% of all consumer internet traffic by 2022, which is 15 times higher than in 2017. And animated videos, in particular, have the power to stand out in this sea of content.

Animations aren't just fun to watch, they're a way to simplify complex topics. When your business involves intricate solutions or services, it might seem challenging to convey your message clearly and concisively. Here, the magic of animation comes in handy! With creativity, you can turn complicated ideas into easy-to-grasp visuals, allowing your audience to understand your brand's value proposition without having to go through heaps of text.

Another strong point of animated videos lies in their versatility. You can create an animation to serve various purposes - from sharing your brand's story, demonstrating how your services work, to celebrating company milestones and beyond. And guess what? You can use them everywhere - social media channels, websites, email marketing, and even at events. This flexibility enables you to maintain brand consistency across various platforms, making your brand more memorable to your audience.

Cost-effectiveness is another charm that animated videos offer. Unlike traditional live-action videos, animations don't require locations, actors, or expensive equipment. With a capable team of animators and a clear idea of your video's goal, you can create high-quality animations that resonate with your audience, all within a reasonable budget.

Now, let's discuss how animated video production boosts your digital marketing efforts.

For starters, it aids in audience engagement. Nowadays, consumers are constantly bombarded with information, making it difficult for any single message to stand out. But, animated videos, with their eye-catching visuals and storytelling, can capture viewers' attention and keep them glued to the screen. As a result, your audience spends more time engaging with your brand, increasing the chances of them moving further down the sales funnel.

In addition to engagement, animated videos also significantly enhance your SEO efforts. Search engines, including Google, appreciate websites that keep visitors on-page longer. And what's a better way to keep visitors on your website than a compelling animated video? With strategic keyword placement in the video description and tags, you can boost your site's SEO ranking, making it easier for potential customers to discover your business online.

Furthermore, animated videos are perfect for conveying your brand personality. By incorporating your brand's colors, logo, and ethos into the video, you create a unique identity that your audience will associate with your brand. This not only boosts brand recognition but also builds trust and loyalty among your audience.

However, creating a successful animated video involves a well-thought-out strategy. Here are some points to consider:

Identify Your Goals: Before anything else, clarify what you want your video to achieve. Are you trying to increase brand awareness, educate your audience about your services, or maybe celebrate a company achievement? Having a clear goal will guide your video's content, style, and distribution strategy.

Know Your Audience: A good video resonates with its viewers. So, understanding your audience - their needs, preferences, and pain points - is crucial. This will help you create content that speaks directly to them.

Craft a compelling script: The script is the backbone of your video. It should be concise, engaging, and effectively convey your message. Don't shy away from using humor or emotions, as they can make your video more memorable.

Choose the right style: Different animation styles serve different purposes. For instance, a 3D animation might be great for demonstrating your services, while a simple 2D animation can effectively tell your brand's story. Choose a style that aligns with your goals and brand image.

Collaborate with a skilled team: A successful video is a result of a collaborative effort. Work with skilled scriptwriters, talented animators, and creative directors to bring your vision to life.

Animated video production, in a nutshell, is a potent digital marketing tool. It can simplify complex topics, engage your audience, boost SEO, and portray your brand personality. With a clear strategy in place, you can create animated videos that resonate with your audience and drive your business to new heights.

Remember, the world of digital marketing is always evolving. To stay ahead of the game, keep innovating, experimenting, and yes, animating!

Emily Malone

Written by Emily Malone Marketing Manager for Venture — a full-service video production agency that specialises in producing creative videos & campaigns that get real results.

Get pricing for your next video project

Got a project in mind? Tell us about your business and its needs to get a quote from our award-winning team.