The Do’s and Don’ts of Animated Video Production
6 January 2023 Video production tips and best practices

The Do’s and Don’ts of Animated Video Production

Master the art of animated video production with our helpful guide. Discover the do's and don'ts to create captivating content. Unleash your creativity now!

When you're ready to dip your toes into the vibrant world of animation, there are several cardinal rules that are important to heed. The process of crafting an animated video can be complex and meticulous, but don't let that scare you. The satisfaction of creating a well-received, impactful animation can be immense.

Here's a handy guide to the do's and don'ts of animated video production, for your convenience and confidence. Let's dive in, shall we?

Section 1: The Do’s of Animated Video Production

  • DO Start with a Clear Purpose and Target Audience: Just as every superhero needs a backstory, every video should have a clearly defined purpose. Whether it's to entertain, inform, or provoke thought, that purpose will be the guiding force behind your creative decisions. Equally important is knowing your target audience. A video aimed at children, for example, would look very different than one for business professionals.
  • DO Invest in a Good Script: A well-written script is the backbone of your video. It provides the narrative structure, guiding the visual elements, and providing clear, engaging dialogue. Even the most visually stunning animation can fall flat without a strong script behind it.
  • DO Experiment with Different Styles: Animation offers an unparalleled opportunity to let your creativity shine. With a range of animation styles at your fingertips, don't be afraid to explore. You could use traditional 2D, innovative 3D, or even stop-motion. Try to find a style that aligns with your purpose and resonates with your audience.
  • DO Focus on Visual Storytelling: Animation is primarily a visual medium. As such, it's crucial to use this to your advantage. Powerful imagery can convey emotions, provide context, and accentuate your message. Think about how to use colors, shapes, and movement to tell your story effectively.
  • DO Keep it Simple and Engaging: Don't be tempted to include too many elements just because you can. Simplified and clean graphics can often have a stronger impact than overly complex scenes. The primary goal is to engage and hold your viewer's attention. Remember, less is often more.
  • DO Use High-Quality Audio: While the visuals are the star of the show in animation, audio plays a supporting role that is equally important. Make sure you use high-quality voiceovers, sound effects, and background music. They should complement the visuals and enhance the overall mood of the video.

Section 2: The Don'ts of Animated Video Production

  • DON'T Neglect Your Project Timeline: Animation is a time-consuming process. From storyboarding to final rendering, every step requires attention to detail and patience. Don't underestimate the time required for each phase of the project. Establish a realistic timeline and stick to it. Rushing through steps could result in a subpar video.
  • DON'T Overcomplicate Your Story: It's tempting to fit a lot of details into your narrative. But remember, it's better to tell a simple story well than to tell a complex story poorly. Keep your narrative straightforward, focused, and easy to follow.
  • DON'T Ignore Feedback: As a creator, it's easy to become attached to your work. However, feedback is an essential part of the creative process. Listen to your audience, consider their responses, and be open to making changes if needed.
  • DON'T Forget Accessibility: In today's digital world, it's essential to consider accessibility. Use subtitles or closed captions where appropriate to ensure your content is accessible to everyone.
  • DON'T Skimp on Post-Production: Editing is where the magic happens. This is your chance to fine-tune your video, adding the finishing touches that elevate it from good to great. Make sure you allocate enough time and resources to this crucial stage.

Creating a stellar animated video might seem like a daunting task, but with these tips in mind, you're well on your way to creating something truly special. Remember, it's a journey, not a race. Take your time, embrace the process, and most importantly, have fun. Animation offers a fantastic opportunity to bring your stories to life in the most creative ways imaginable. So, let your creativity run wild and enjoy the ride!

Emily Malone

Written by Emily Malone Marketing Manager for Venture — a full-service video production agency that specialises in producing creative videos & campaigns that get real results.

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