The Value of Experience: Why to Choose a Long-established Explainer Video Company
18 January 2023 Video production tips and best practices

The Value of Experience: Why to Choose a Long-established Explainer Video Company

Unlock the power of experience! Learn why choosing a seasoned explainer video company can elevate your brand and captivate audiences.

When it comes to the digital landscape, video content is undisputedly the king. Video content, especially explainer videos, have become an essential tool in communicating complex ideas and messages to audiences in a simple, quick, and engaging way. While the rise of various DIY tools and young, inexpensive startups might be tempting, there's a strong case to be made for choosing a long-established explainer video company to create your content. Why, you might ask? Let's dig in.

Experience in video content creation, just like any other professional field, is priceless. A company with a proven track record often has a wealth of knowledge and skills accumulated over years of practice. They have faced various challenges, experimented with multiple strategies, and have honed their skills through a process of trial and error. They've developed an innate understanding of the art and science of creating captivating explainer videos.

Long-established companies have likely worked with a myriad of clients from different industries, giving them a broad perspective on various business models, audience types, and market trends. This allows them to apply their accumulated knowledge to your project, leveraging their understanding of diverse industries and target demographics to tailor the content to your specific needs.

This varied experience is vital when it comes to storytelling. Storytelling is at the heart of explainer videos; it's how they simplify complex concepts and make them relatable to your audience. The experience gained over years equips these companies with the skills to create compelling stories that resonate with audiences and effectively communicate your message.

Another invaluable aspect that comes with a seasoned explainer video company is their process efficiency. Through years of producing numerous videos, they've likely developed efficient production workflows. From initial brainstorming and scripting, to content creation and final edits, every stage of the process has been refined over time. They know what works and what doesn't, saving you both time and resources, which can be crucial, especially for businesses operating under tight deadlines or with limited budgets.

A well-established company will also have a comprehensive understanding of current industry standards and legal issues, including copyright and fair use regulations. They can guide you through these complexities and ensure that your video content is compliant, protecting your business from any potential legal issues.

Moreover, a longer-established company typically has a stronger network of professional contacts, including voice-over artists, sound engineers, and scriptwriters. This extensive network ensures you have a diverse pool of talent to choose from, bringing your vision to life in the best possible way.

Additionally, let's not forget about customer service. Veteran companies understand the importance of building and maintaining strong client relationships. They value communication, are responsive to feedback, and are more likely to go the extra mile to ensure customer satisfaction. They'll be your partners, working closely with you every step of the way to ensure your explainer video aligns with your goals and exceeds your expectations.

One might argue that younger companies bring fresh ideas and innovative approaches to the table, and while this can be true, it's important to remember that creativity and innovation are not exclusive to new companies. Long-standing firms have stood the test of time precisely because they've continuously evolved, adapted, and innovated to keep up with changing trends and technologies. They are masters of balancing time-tested techniques with the latest trends, ensuring your explainer video is both fresh and effective.

Choosing a long-established explainer video company for your content creation needs is a significant investment. However, the value they bring in terms of their experience, diversity of knowledge, efficient processes, legal comprehension, network, customer service, and ability to balance tradition with innovation make them worth considering.

When it comes to crafting the perfect explainer video, experience truly is invaluable. A video is more than just a collection of scenes; it's a representation of your brand, your message, and your values. So, it's crucial to choose a company that has the experience, skills, and expertise to portray these elements effectively.

Making the right choice when it comes to your explainer video company could mean the difference between creating content that merely fills space and creating content that captivates, educates, and inspires. As you embark on your journey to create impactful video content, remember the value of experience, and consider partnering with a long-established explainer video company.

Emily Malone

Written by Emily Malone Marketing Manager for Venture — a full-service video production agency that specialises in producing creative videos & campaigns that get real results.

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