20 March 2023 Video production tips and best practices

Breathing Life into Ideas: The Alchemy of an Explainer Video Company

Discover the magic of explainer videos! Unveil how companies transform your ideas into captivating, easy-to-understand visual masterpieces

Ever wondered how an explainer video company takes a simple idea and transforms it into a visual masterpiece? It's akin to performing an act of magic, where concepts are effortlessly plucked from the realms of imagination and presented before your eyes as captivating and engaging videos. It's a process that requires creativity, technical expertise, and a deep understanding of storytelling.

The Role of an Explainer Video Company

An explainer video company's primary role is to communicate complex ideas, products, or services in a simple, engaging, and visually attractive manner. It takes an abstract concept, breaks it down into easily digestible pieces, and weaves a narrative that resonates with your target audience.

Imagine you're launching a new app that helps users manage their time more effectively. You have this fantastic idea and the technology behind it, but the challenge lies in conveying your vision to the potential users. An explainer video company steps in, to construct a bridge between your idea and your audience.

The Idea-to-Video Journey

So, how does this metamorphosis from a simple idea into a stunning video take place? Let's delve into the key stages of this fascinating journey.

Understanding Your Vision

Every masterpiece begins with a deep understanding of the vision. The company needs to comprehend the essence of your idea, product, or service. They listen to your story, understand your goals, your target audience, and the message you want to convey. This step forms the basis of all that comes after, and it is crucial in shaping the rest of the process.


Once the idea is thoroughly understood, it's time to put pen to paper, or more aptly, fingers to keys. A well-crafted script is like a compass guiding the entire project. It's the blueprint that sets the stage, introduces the characters, and outlines the narrative. The tone and style of the script depend on your brand voice, whether it's formal, casual, humorous, or inspirational.


With a solid script in place, the next step is storyboarding. This is where the visual aspect of the video starts taking shape. A storyboard is a sequence of drawings representing the shots planned for the video. It serves as a visual guide for how the story will unfold and ensures that everyone involved is on the same page. It's like a comic strip of your video, depicting the sequences and transitions, which adds a tangible dimension to the idea.


A strong narrative deserves an equally strong voice. Selecting the right voice-over artist is paramount to the success of the video. The tone, pace, and emotion in the voice can significantly impact how the message is received. A voice that resonates with your brand personality can make your story more engaging and relatable.

Visual Production

Once the voice-over is recorded, it's time for the visual production stage, where the real magic happens. Here, the company leverages its visual design expertise to create each frame of your video, bringing your script and storyboard to life. Every element, from characters to backgrounds, is meticulously crafted to ensure the video is not only visually appealing but also aligns with your brand aesthetics.


Post-production is the final stage of the journey. It's where everything comes together. The voice-over, visuals, music, sound effects, and transitions are seamlessly integrated to create a captivating and coherent video. This stage also involves thorough quality checks to ensure that the video meets the highest standards of production.

The Power of Explainer Videos

Explainer videos have the power to transform complex ideas into easy-to-understand and engaging narratives. They can simplify intricate concepts, evoke emotions, and help your audience connect with your brand on a deeper level. Moreover, they are an incredibly versatile tool that can be used across various platforms, including websites, social media, and email marketing.

In Conclusion

Bringing an idea to life through a video is no less than an act of alchemy. It involves transforming abstract concepts into tangible, engaging, and visually appealing narratives. It requires a blend of creativity, technical expertise, and an understanding of storytelling.

An explainer video company serves as your guide and partner in this exciting journey, taking your hand and leading you through each stage of the process. From understanding your vision to delivering a captivating video, they ensure that your story is not only told but heard, seen, and appreciated by your target audience. And that, my friends, is how an explainer video company breathes life into ideas.

Emily Malone

Written by Emily Malone Marketing Manager for Venture — a full-service video production agency that specialises in producing creative videos & campaigns that get real results.

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