Content Activation Workshop

This workshop helps SaaS brands repurpose, repackage, and reactivate video content—so it performs across your entire funnel, not just one channel.

Your Content Is Too Good to Use Once

Most SaaS teams invest heavily in one great video—then leave 80% of its value on the table. The Content Activation Workshop helps you extract every last drop of ROI by slicing your content into platform-specific assets, mapping it to funnel stages, and giving it a longer, more productive life.

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Built for SaaS Teams Sitting on Untapped Content Potential

This workshop is for growth marketers, product marketers, and content leads who’ve already made a strong video—but haven’t fully activated it.

If your explainer, case study, or brand film is collecting dust on one landing page or YouTube link, we’ll help you repackage it into a stack of assets that drive reach, revenue, and retention.

Our workshops are best suited for teams with a Head of Marketing or Product Marketing Manager leading the gotomarket strategy supported by crossfunctional stakeholders from brand product or customer success Photo

What You’ll Walk Away With

You’ll leave with a custom activation plan: a list of micro-content ideas, distribution tactics, and cross-channel strategies tailored to your existing video. We’ll also give you a repurposing roadmap and performance-boosting copy examples—so your content doesn’t just sit there. It works.

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One Video. 10x Impact. 0 Extra Production.

Video is your most valuable content—but most teams only use it once. This workshop shows you how to extract 10x the value from a single asset using structured repurposing, channel-specific slicing, and performance-driven messaging. It’s how we help clients squeeze results out of the content they’ve already paid for.

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FAQs

Do we need a finished video to do this workshop?

Yes—this is best for teams who already have one or more videos ready to repurpose.

Can you help us do the slicing after the session?

Absolutely. We can quote separately for production if you need hands-on editing.

Is this only for ads?

No—we map content across paid, organic, onboarding, sales, and even investor decks.

What types of videos work best?

xplainers, brand films, case studies, product walkthroughs, and demo content.

Maximise the Video You’ve Already Made

If your video’s just sitting on YouTube or your homepage, you’re leaving reach, revenue, and retention on the table. Book the Content Activation Workshop and turn one great video into a campaign’s worth of content.

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