Content Activation Workshop
Death to the cut-down!
Workshop outcomes
Stay a step ahead
Stop treating media plans as afterthoughts. Integrate your creative and media strategies from the outset to make sure your content hits.
Optimise with tailored assets
Avoid last-minute content tweaks and format changes. Together, we’ll design a collection of distinct campaign assets that perfectly fit each platform, channel, and audience segment.
Amplify your message
Maximize your content's potential by activating it in the right context. Our workshop service ensures that your content not only speaks but also resonates, leading to higher engagement and impactful results.
Is this for you?
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Is this for you?
- ARE YOU TIRED OF GENERIC MEDIA PLANS?
- ARE YOU STRUGGLING TO MATCH CONTENT WITH CHANNELS?
- ARE YOU OVER-RELYING ON CUTDOWNS AND REPURPOSED CONTENT?
- ARE YOU PLACING MEDIA PLANNING AFTER CONTENT CREATION?
- ARE YOU MISSING CONTENT THAT ALIGNS WITH THE CUSTOMER JOURNEY?
The process
The Brief
Craft a comprehensive portrait: your identity, your customers, your aspirations, and what you want to achieve.
Competitive Landscape
Assess your brand's standing, rivals, industry, and hone in on customer nuances.
The Strategy
Shape content and ads with your audience and platforms at the forefront of your mind.
Seal the Deal
Learn how to negotiate top-tier deals for media placements.
Evolve & Refine
Learn how to track and report on your content’s progress, ensuring alignment with your KPIs.
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