This workshop helps SaaS teams uncover what their audience actually cares about—so your messaging hits the mark, and your video gets watched.
When your video talks past the real pain point, no one watches. The Audience Insight Workshop digs into voice-of-customer data, friction points, and decision triggers—so you stop guessing, and start creating content your audience actually responds to. It’s the strategy behind every great SaaS video.
This workshop is ideal for GTM teams, product marketers, and founders who want to create messaging that’s rooted in real customer insight—not assumptions. If your last campaign fell flat, or you're preparing to launch and unsure what actually motivates your audience, this session uncovers what matters most to your buyers—so your creative can finally cut through.
You’ll leave with a concise insight report—summarizing your audience’s top goals, blockers, and decision triggers. We’ll map these insights directly into messaging themes, video angles, and emotional hooks that drive engagement. You’ll also receive real examples of how to translate insight into creative—so you’re never starting from a blank page again.
Most creative starts with assumptions. Ours starts with proof. This workshop pulls from interviews, reviews, sales calls, and market trends to identify what actually moves your audience. It’s the foundation we’ve used to craft high-converting videos for some of the fastest-growing SaaS brands in the world.
If your message isn’t landing, the answer isn’t a new video—it’s a deeper understanding of your audience. Book the Audience Insight Workshop and build creative that connects.
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