This tactical workshop helps SaaS brands match the right content to the right channels, so your next video actually gets seen—and drives results.
You’ve made a great video—but where should it live? Should it be 90 seconds or 6 seconds? Organic or paid? LinkedIn or lifecycle email? The Channel Strategy Workshop removes the guesswork. We map your goals, buyers, and funnel stages to the right formats and platforms—so you know exactly where to focus and what to measure.
This workshop is for growth teams, product marketers, and content leads who are tired of creating great videos that underperform. If you’ve launched video content that didn’t move the needle—or you’re unsure how to tailor messaging and formats by channel—this session brings clarity, speed, and strategic alignment.
You’ll leave with a clear channel plan that aligns with your funnel, audience intent, and KPIs.
We’ll help you match formats to platforms, define your ideal content length, and craft variations for paid, organic, and in-product use.
You’ll also receive a one-page distribution strategy PDF to align internal teams or brief external partners.
Most SaaS videos fail because distribution wasn’t planned up front. This workshop flips the script. We bring insights from hundreds of campaigns—so instead of guessing where your video will land, you’ll launch with a mapped-out strategy for reach, engagement, and ROI.
Don’t let your best content go unseen. Book a Channel Strategy Workshop and launch your next video with clarity on what to post, where, and why.
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