This fast-paced strategy lab helps SaaS brands design scroll-stopping video campaigns with the right format, message, and channel from day one.
You’ve got the budget. You’ve got the creative team. But without a clear campaign strategy, it’s just expensive guesswork. The Campaign Strategy Lab aligns your team on the why, what, and where of your next video push—so you can launch with confidence, not crossed fingers.
This workshop is designed for SaaS marketers launching a new product, running paid campaigns, or trying to break through in a crowded space. Whether you’re unsure what type of video to make, struggling to align messaging across channels, or juggling multiple stakeholders—this lab brings focus, speed, and clarity to your campaign planning.
You’ll leave with a complete campaign plan: from the video concept and format, to messaging, CTAs, and channel strategy.
We’ll help you map out your audience touchpoints, define campaign goals, and align creative to business outcomes. You also get a shareable campaign blueprint—ready to hand to your team or agency.
This isn’t a brainstorm. It’s a proven system built from hundreds of campaigns that actually performed. Whether you’re focused on acquisition, activation, or expansion, we tailor the session to your goal—and help you avoid the common traps that sink video ROI.
If your team is debating what to make, who it’s for, or how to launch—this is the shortcut. Book the Campaign Strategy Lab and leave with a crystal-clear plan your entire team can execute on.
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