7 September 2023 Video production tips and best practices

Leveraging Videos for Stellar Product Launches and Announcements

Dive into the power of video for product launches. Discover stats, tips, and best practices to create engaging content for your next announcement

It's no secret that in today's digital era, video content reigns supreme. From Instagram stories to in-depth YouTube reviews, videos are a dominant force in the world of online content, and they're not slowing down anytime soon.

Why Video? Let's Look at the Stats

Before we jump into the nitty-gritty of how to use videos for product launches and announcements, let's establish why they're such a game-changer. Recent studies show:

  • Increased Retention: Viewers retain 95% of a message when they watch it in a video, compared to just 10% when reading it in text. That's powerful stuff when you're introducing a new product!
  • Higher Engagement: Social media posts with video have 48% more views. This means that simply attaching a video to your product announcement can significantly boost its reach.
  • Sales Booster: 64% of consumers say that watching a video on social media influenced them to make a purchase.

With those numbers in mind, it's clear that incorporating videos into your product launch strategy isn't just a good idea—it's essential.

Tips and Best Practices for Using Videos in Product Launches

  1. Tell a Story: Don't just present your product; narrate a story around it. How did it come to be? What problem does it solve? Who are the people behind its creation? A story resonates more than a mere showcase.

  2. Highlight Key Features: While it's tempting to delve into every minor detail, focus on the standout features of your product. These unique selling points should be the stars of your video.

  3. Use Teasers: Build anticipation. A week (or even a month) before the launch, release teaser videos. They give a glimpse, creating buzz and ensuring your audience stays tuned for the main event.

  4. Include Testimonials: Got beta testers or early reviewers singing praises? Feature them. Real users provide authentic insights and boost credibility.

  5. Optimise for All Platforms: Tailor your video to fit different platforms. What works on YouTube might not necessarily be effective on Instagram or TikTok. Ensure your content is adaptable.

  6. Clear Call-to-Action: At the end of your video, guide your viewers on what to do next. Whether it's pre-ordering, signing up for updates, or visiting a landing page, make the next steps clear and compelling.

  7. Engage with Your Audience: Once your video goes live, the work isn't over. Engage with your audience. Answer questions, thank viewers for sharing, and keep the conversation going.

  8. Analyse and Adapt: Use analytics tools to monitor how your video performs. Look at view count, watch time, shares, and feedback. These insights help you refine future videos.

Final Thoughts

There's no denying that videos have transformed the way we consume content, especially when it comes to product launches and announcements. By tapping into this medium's immense potential, you're not only ensuring your product garners the attention it deserves but also creating memorable experiences that'll have consumers coming back for more.

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Emily Malone

Written by Emily Malone Marketing Manager for Venture — a full-service video production agency that specialises in producing creative videos & campaigns that get real results.

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