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30 March 2023

The Magic of Music in Promotional Video Production: How to Choose the Perfect Soundtrack

Want to create impactful promotional videos? Learn how to select the perfect soundtrack! Our guide covers emotions, moods, licensing, and more.

Music is arguably the best way to enhance the emotions and mood of your promotional video.

The right song can evoke a sense of excitement, relaxation, or nostalgia in your audience, strengthening your message so it's more memorable and impactful.

But choosing the right soundtrack isn't as simple as just picking a song you like.

Let's dive in and explore how to choose the perfect soundtrack for your video (while also keeping it legal!)

Different Emotions and Moods

When selecting music, the first thing you need to consider is the emotions and moods you want to convey.

If you're promoting something that's fun and upbeat, you might want to use a fast-paced and lively song.

If you're looking for something more relaxed, try a slower and more soothing tune.

Matching Music to Your brand and Message

Once you know what emotions and moods you're going for, the next step is to choose a song that matches your message. Think about what kind of music would reflect your brand or product.

For example, if you're promoting something luxurious, try some classical music. But if you're selling something that's more laid back and casual, go for something playful and fun.

When we were choosing our new Showreel music for 2023, we knew we wanted something playful and lively that varies in tempo. Something that we could play around with to help keep people engaged, and that has a strong beat that exudes confidence to reflect our bold brand. Check it out here!

Licensing and Copyright Matter

Now, it's important to remember that using music in your video without proper licensing or permission can result in serious legal issues. That's why it's crucial to get the right permissions to use music legally in your promotional video.

Getting Permission the Right Way

There are two primary ways to get permission to use music in your video.

The first is by purchasing a license from a music licensing company. These companies have loads of music that can be licensed for use in your promotional videos.

The second option is to use royalty-free music, which is music that can be used without paying royalties or fees.

Final Thoughts

Music can make or break a promotional video. By choosing the right soundtrack, you'll create an emotional connection with your audience and make your message more impactful.

Keep in mind the emotions and moods you want to evoke, match the music to your message, and get permission the right way, and you'll be on your way to creating a promotional video that really resonates with your audience!

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Emily Malone

Written by Emily Malone Marketing Manager for Venture — a full-service video production agency that specialises in producing creative videos & campaigns that get real results.

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