Why businesses need corporate videos
20 February 2023 Video production tips and best practices

Why your business needs corporate video

In this article, we'll explore the top five benefits of corporate video production, tips for producing a successful corporate video, and why businesses should make them an integral part of their marketing strategy.

In today's digital age, businesses are constantly reaching for new and exciting ways to capture the attention of their target audience.

With the seemingly infinite amount of content available online, it's crucial for businesses to create marketing materials that give them a competitive edge. And that's where corporate video production comes in.

A well-crafted corporate video has the power to capture the hearts and minds of your potential customers and show off your brand's unique qualities and values.

So, let's dive into the top 5 benefits of corporate video production and go through some tips on how you can create effective videos that resonate with your audience.

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1. Increased Engagement and Brand Awareness

A corporate video is a fantastic way to engage with potential customers and increase brand awareness. With video content being more visually appealing and interactive than written content, it's no surprise that it's more likely to be shared on social media and generate engagement.

A well-made video is, quite simply, way more engaging than any other form of content. As it's more visual, it grabs viewers' attention and communicates your message far more effectively and memorably than written content. The result? Increased engagement and shares across social media. 

To make sure your corporate video truly resonates with your target audience, you need to truly know your audience and what makes them tick, but it's also essential to showcase your brand's personality and values. Here are some tips to keep in mind when creating your corporate video:

  • Tell a story: Humans are wired to respond to storytelling. Use your corporate video to tell the story of your brand, its values, and its mission.
  • Keep it visually appealing: Use high-quality visuals and graphics to make your video visually appealing and engaging.
  • Be concise: Keep your video short and sweet to maintain viewers' attention. Aim for a length of 60-90 seconds.
  • Include a call to action: Encourage viewers to take action, such as visiting your website, making a purchase, or following you on social media.

2. Improved SEO

Embedding your video onto your website can give it the SEO boost it needs to soar above the competition. Search engines like Google love pages with video content, which tend to have a lower bounce rate and longer dwell time.

And let's not forget that embedding a video on a website can also increase the likelihood of it being shared on social media, further increasing its reach and visibility.

Here are some tips to optimize your video content for SEO:

  • Choose the right keywords: Use relevant keywords in your video title, description, and tags.
  • Optimize your video for mobile: With more and more people using mobile devices to browse the web, it's crucial to ensure that your video is mobile-friendly.
  • Add captions: Including captions can make your video accessible to a wider audience and improve your SEO by providing additional text for search engines to crawl.


3. Increased Conversions

Corporate videos can help potential customers make more informed decisions about your product or service.

By showcasing whatever you're selling in action, your business can highlight its unique features and benefits, ultimately leading to increased conversions.

It's no wonder that studies have shown that businesses that use video in their marketing experience an increase in conversions compared to those that don't!

To maximize the effectiveness of your video, consider the following tips:

  • Demonstrate your product in use: Use your video to showcase your product or service in action, highlighting its unique features and benefits.
  • Address pain points: Identify your target audience's pain points and show how your product or service can solve them.
  • Provide social proof: Including customer testimonials or reviews in your video can help build trust and credibility.

4. Cost-Effective

While corporate video production may seem like a pricey endeavour, it's actually a much more cost-effective way of reaching a broader audience.

Your corporate video can be used across multiple marketing channels, such as social media, email campaigns, and on your website, meaning you can maximize your business' marketing efforts while keeping costs low.

Here are some tips to help you create cost-effective corporate videos:

  • Plan ahead: Make sure you get a clear video strategy, video brief, and storyboard developed to minimise production time and costs. 
  • Work with a professional: While DIY videos may seem like a cost-effective option, a poorly made video can do more harm than good. Working with a professional video production company will ensure that your video is not only high-quality but truly resonates with your audience.

5. Improved Customer Relationships

Corporate videos can help businesses build stronger relationships with their customers by providing a more personalized and engaging experience.

By showcasing the people behind the brand and highlighting its values and culture, you can create a sense of connection and trust with your audience. Leading to increased customer loyalty and advocacy, as well as higher customer satisfaction rates.

To make sure your video resonates with your audience and builds trust and credibility, consider the following tips:

  • Be authentic: Use your video to showcase the people behind the brand and highlight its values and culture. By being authentic and transparent, businesses can create a sense of connection and trust with their audience.
  • Showcase customer success stories: Use your corporate video to showcase how your product or service has helped your customers achieve their goals. This can be a powerful way to demonstrate the value of your offering and build trust with potential customers.
  • Use humour or emotion: Using humour or emotion in a corporate video can help to make it more memorable and engaging. By evoking positive emotions like humour or warmth, businesses can create a more positive impression of their brand and build stronger relationships with their customers.
  • Optimise for accessibility: To ensure that your corporate video is accessible to all viewers, consider adding closed captions or transcripts. This can help to ensure that viewers who are deaf or hard of hearing can still engage with your content, and can also improve the SEO of your video by providing search engines with more text to crawl.

Finally, remember that corporate video production is an ongoing process, and it's important to continue to iterate and refine your approach over time. By measuring the results of your videos and analysing feedback from your audience, you can identify areas for improvement and create even more effective videos in the future.

To sum up...

Corporate video production is a powerful marketing tool that can help ambitious businesses like yours achieve their marketing goals, no matter how big and lofty those goals are.

By creating engaging and informative videos that truly capture the essence of your brand, you can increase brand awareness, improve your search engine ranking, increase conversions for your business, and build stronger relationships with your customers.

It's an essential investment for any business looking to elevate their marketing efforts to new heights.

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Emily Malone

Written by Emily Malone Marketing Manager for Venture — a full-service video production agency that specialises in producing creative videos & campaigns that get real results.

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