---
title: Making the business case for video marketing
description: A guide that explains why you should make video part of your marketing plan, and backs it up with hard facts and figures.
image: https://www.venturevideos.com/hubfs/Perfect_Binding_Brochure_Mockup_3-1.png
---

# Video marketing statistics

Need to get key decision-makers on board with video, decide where it fits into your marketing plan, and make sure you can get the budget signed off?

This guide will help you:

- Give informed reasons why you should make video part of your marketing plan
- Show that video is a flexible, versatile and digestible medium that gets your audience to take notice and take action
- Have an answer for every barrier that might stand in your way, and back it all up with facts and figures.

Download now

Trusted by the best of the best

![amazon](https://www.venturevideos.com/hs-fs/hubfs/Amazon.webp?width=150&name=Amazon.webp)

![bill.com](https://www.venturevideos.com/hs-fs/hubfs/bill_Grey.png?width=150&name=bill_Grey.png)

![workday-logo](https://www.venturevideos.com/hs-fs/hubfs/Client_Logos/workday-logo.webp?width=150&name=workday-logo.webp)

![tsmc-logo](https://www.venturevideos.com/hs-fs/hubfs/Client_Logos/tsmc-logo.webp?width=150&name=tsmc-logo.webp)

![google-logo](https://www.venturevideos.com/hs-fs/hubfs/Client_Logos/google-logo.webp?width=150&name=google-logo.webp)

![microsoft-logo](https://www.venturevideos.com/hs-fs/hubfs/Client_Logos/microsoft-logo.webp?width=150&name=microsoft-logo.webp)

X

###### ** Copied to clipboard

If this didn't work, you can copy the link below:

``

![](https://googleads.g.doubleclick.net/pagead/viewthroughconversion/1037212529/?value=0&guid=ON&script=0) 

![](https://px.ads.linkedin.com/collect/?pid=4467226&fmt=gif)

```json
{
  "@context" : "https://schema.org",
  "@type" : "WebSite",
  "alternateName" : [ "Venture", "Venture Videos Production Agency" ],
  "description" : "Venture is a full-service video production agency that helps businesses attract, engage, and retain customers with remarkable content and campaigns.",
  "name" : "Venture Videos",
  "potentialAction" : {
    "@type" : "SearchAction",
    "query-input" : "required name=search_term_string",
    "target" : "https://www.venturevideos.com/search?q={search_term_string}"
  },
  "url" : "https://www.venturevideos.com/"
}
```

```json
{
  "@context" : "https://schema.org",
  "@type" : "Organization",
  "address" : {
    "@type" : "PostalAddress",
    "addressCountry" : "GB",
    "addressLocality" : "Nottingham",
    "postalCode" : "NG1 4FQ",
    "streetAddress" : "Dryden Enterprise Centre NTU, Dryden Street"
  },
  "alternateName" : [ "Venture", "Venture Videos Production Agency" ],
  "contactPoint" : {
    "@type" : "ContactPoint",
    "contactType" : "customer service",
    "telephone" : "(+44) 845 003 7720"
  },
  "department" : [ {
    "@type" : "LocalBusiness",
    "address" : {
      "@type" : "PostalAddress",
      "addressCountry" : "GB",
      "addressLocality" : "London",
      "postalCode" : "N1 7GU",
      "streetAddress" : "20-22 Wenlock Road"
    },
    "location" : {
      "@type" : "Place",
      "geo" : {
        "@type" : "GeoCoordinates",
        "latitude" : "51.5305962",
        "longitude" : "-0.0962698"
      }
    },
    "name" : "Venture Videos | London",
    "telephone" : "(+44) 845 003 7720"
  }, {
    "@type" : "LocalBusiness",
    "address" : {
      "@type" : "PostalAddress",
      "addressCountry" : "US",
      "addressLocality" : "New York",
      "postalCode" : "NY 10005",
      "streetAddress" : "99 Wall Street #481"
    },
    "location" : {
      "@type" : "Place",
      "geo" : {
        "@type" : "GeoCoordinates",
        "latitude" : "40.7048102",
        "longitude" : "-74.0098561"
      }
    },
    "name" : "Venture Videos | New York",
    "telephone" : "(001) 7162 260 743"
  }, {
    "@type" : "LocalBusiness",
    "address" : {
      "@type" : "PostalAddress",
      "addressCountry" : "GB",
      "addressLocality" : "Nottingham",
      "postalCode" : "NG1 4FQ",
      "streetAddress" : "Dryden Enterprise Centre NTU, Dryden Street"
    },
    "location" : {
      "@type" : "Place",
      "geo" : {
        "@type" : "GeoCoordinates",
        "latitude" : "52.9587182",
        "longitude" : "-1.1549219"
      }
    },
    "name" : "Venture Videos | Nottingham HQ",
    "telephone" : "(+44) 845 003 7720"
  } ],
  "description" : "Venture is a full-service video production agency that helps businesses attract, engage, and retain customers with remarkable content and campaigns.",
  "location" : {
    "@type" : "Place",
    "geo" : {
      "@type" : "GeoCoordinates",
      "latitude" : "52.9587182",
      "longitude" : "-1.1549219"
    }
  },
  "name" : "Venture Videos",
  "telephone" : "(+44) 845 003 7720",
  "url" : "https://www.venturevideos.com/"
}
```

```json
{
  "@context" : "https://schema.org",
  "@type" : "WebPage",
  "description" : "",
  "hasPart" : {
    "@type" : "CreativeWork",
    "description" : "",
    "name" : "",
    "potentialAction" : {
      "@type" : "CommunicateAction",
      "target" : {
        "@type" : "EntryPoint",
        "urlTemplate" : "https://www.venturevideos.com/insights/making-the-case-for-video"
      }
    }
  },
  "name" : "",
  "url" : "https://www.venturevideos.com/insights/making-the-case-for-video"
}
```

```json
{
  "@context" : "https://schema.org",
  "@type" : "WebPageElement",
  "mainEntity" : [ {
    "@type" : "Organization",
    "logo" : "https://467997.fs1.hubspotusercontent-na1.net/hub/467997/hubfs/Amazon.webp?width=150&name=Amazon.webp",
    "name" : ""
  }, {
    "@type" : "Organization",
    "logo" : "https://f.hubspotusercontent40.net/hub/467997/hubfs/bill_Grey.png?width=150&name=bill_Grey.png",
    "name" : ""
  }, {
    "@type" : "Organization",
    "logo" : "https://467997.fs1.hubspotusercontent-na1.net/hub/467997/hubfs/Client_Logos/workday-logo.webp?width=150&name=workday-logo.webp",
    "name" : ""
  }, {
    "@type" : "Organization",
    "logo" : "https://467997.fs1.hubspotusercontent-na1.net/hub/467997/hubfs/Client_Logos/tsmc-logo.webp?width=150&name=tsmc-logo.webp",
    "name" : ""
  }, {
    "@type" : "Organization",
    "logo" : "https://467997.fs1.hubspotusercontent-na1.net/hub/467997/hubfs/Client_Logos/google-logo.webp?width=150&name=google-logo.webp",
    "name" : ""
  }, {
    "@type" : "Organization",
    "logo" : "https://467997.fs1.hubspotusercontent-na1.net/hub/467997/hubfs/Client_Logos/microsoft-logo.webp?width=150&name=microsoft-logo.webp",
    "name" : ""
  } ],
  "name" : ""
}
```