Why Your Business Needs an Animated Video Agency
3 May 2023 Video production tips and best practices

Why Your Business Needs an Animated Video Agency

Discover the game-changing power of an animated video agency. Elevate your brand, boost conversions, and captivate your audience like never before!

Let's start by playing a little game. Close your eyes and imagine this scenario: A friend tries to explain to you a complicated concept or process. But instead of using just words, they pull out a series of playful, easy-to-understand cartoons and animations that bring the idea to life. Suddenly, the once complex idea is easy to understand and retain. Sounds fun, right? That's the magic of animated videos.

This is precisely the reason why your business should consider partnering with an animated video agency. Today, we're going to delve into the reasons that make animated videos a must-have tool for your business, and how they can potentially revolutionize your marketing efforts. Ready? Let's dive in.

Bring Your Story to Life

Everyone loves a good story, and what better way to tell your business' story than with animated videos. Animated video agencies have a knack for turning a complex narrative into a simple, engaging, and memorable one. They take your business goals, ideas, and messages and transform them into visually appealing videos. This is something that plain text or still images can't compete with.

Increase in Engagement and Retention

In an era of rapidly shrinking attention spans, getting your message across is getting harder and harder. Enter animated videos. They can communicate a lot of information in a short span while retaining the viewer's attention. Studies show that people are more likely to remember information presented in a visually appealing and engaging format. Animation does this wonderfully.

Easily Shareable

Animated videos are easily shareable across different platforms – from your website to social media. If your video resonates with your audience, they will share it, extending its reach far beyond your immediate followers. This way, your message gets seen by a wider audience, increasing brand awareness and the potential for increased conversions.

Boost Conversion Rates

Animations don't just increase your brand's visibility. They can also enhance your conversion rates. People are more likely to take action after watching a video, compared to reading a block of text. Thus, having a well-animated video that puts across your message effectively can help persuade viewers to become customers.

Customization and Creativity

Animated video agencies offer unlimited creativity. They can take your wildest ideas and turn them into a reality. Want a purple cow in your video? No problem. Want to demonstrate your service on Mars? Done. With animation, there are no limits to what can be created, allowing your brand to truly stand out.


The versatility of animation is another significant advantage. Animated videos can be used for various purposes, such as showcasing the benefits of your service, guiding users on how to use your website, highlighting customer testimonials, or demonstrating a complicated process in a straightforward way. No matter the message, an animated video agency can make it happen.

Professional Quality

Animated video agencies are professionals. They know the ins and outs of animation and are equipped with the latest technology and software to produce high-quality videos. By partnering with them, you're assuring that your videos will be of top-tier quality, reflecting positively on your brand.


While it might seem that hiring an animated video agency is expensive, it is a cost-effective option in the long run. The money you spend on creating a video is often offset by the return on investment, from increased brand visibility to higher conversion rates.


Creating an animated video on your own could take up a significant chunk of your time, something that most business owners don't have. By delegating this task to an animated video agency, you can focus on other areas of your business while the agency handles the video creation.

Now, having read all these reasons, I hope you're convinced of the value of an animated video agency. A great animation can take your brand to the next level, captivating your audience, and driving business growth.

Remember, in the world of business, standing out is paramount, and nothing says unique and memorable like a well-crafted animated video. An animated video agency can help you create that magic, providing you with a powerful tool that can change the game for your business. So, why wait? Get in touch with an animated video agency today, and start your journey towards making great video content!

Emily Malone

Written by Emily Malone Marketing Manager for Venture — a full-service video production agency that specialises in producing creative videos & campaigns that get real results.

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