10 August 2023 Video Marketing Strategy

Ways to Leverage Influencers to Boost Your Video's Reach

Whether working solo or with a top-tier video production company, discover how leveraging influencers can skyrocket your content's digital impact.

Let's chat about one of the buzziest words in marketing today – influencers. And no, we're not just talking about those A-list celebs. From micro to macro, influencers have become a marketer's secret weapon to give videos that much-needed push.

Whether you're an indie brand filming on your smartphone or working with a high-end video production company, leveraging influencers can be your ticket to the viral league. Intrigued? Let's dig in.

1. The Power of Influencers in Numbers

Influencer marketing isn't just a trend; it's backed by some robust numbers:

  • Trust: Over 60% of consumers trust influencer recommendations more than brand content.
  • ROI: Brands have been known to generate £6.50 for every £1 spent on influencer marketing.
  • Engagement: Influencer-generated content often garners 8 times more engagement than brand-directed content.

2. Picking the Right Influencer

Much like a magical potion, the right ingredients matter. Here's what to consider:

  • Relevance: Ensure the influencer aligns with your brand ethos.
  • Audience Size: Macro for reach; micro for niche engagement.
  • Engagement Rate: It’s not about the followers but how they interact.

3. Collaborative Content Creation

Letting influencers infuse their personality into content can work wonders:

  • Influencer Takeovers: Hand over your social media reigns for a day.
  • Behind-the-Scenes: Let influencers showcase how your product is made or a day at your office.
  • Reviews & Tutorials: An unbiased review or tutorial can be gold for credibility.

4. Amplifying Video Reach: Tactics with Influencers

  • Shared Launches: Premiere your video both on your channel and the influencer's.
  • Contests & Giveaways: Collaborate on contests where sharing or engaging with your video is a requirement.
  • Engage with Their Content: Build an organic relationship; engage with the influencer's content genuinely.

5. Navigating Potential Pitfalls

  • Over-Commercialisation: Don't make content overly salesy; trust the influencer's organic touch.
  • Transparency: Ensure influencers disclose partnerships. It's ethical and often legally required.
  • Respect Creative Freedom: While it’s okay to provide guidelines, don't stifle their creative process, especially if they're collaborating with a video production company of their choice.

Wrapping Up...

Influencers aren't just individuals with a hefty follower count; they're relatable voices with credibility. When combined with high-quality content, be it self-made or crafted with a video production company, the impact can be monumental. It's about the marriage of authentic voices with compelling visuals. So, next time you're brainstorming your video strategy, remember to add a sprinkle of influencer magic. Who knows? Your video might just be the next big thing on the internet!

Emily Malone

Written by Emily Malone Marketing Manager for Venture — a full-service video production agency that specialises in producing creative videos & campaigns that get real results.

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