The Role of a Corporate Video Company in Your Content Marketing Strategy
18 May 2023 Video production tips and best practices

The Role of a Corporate Video Company in Your Content Marketing Strategy

Discover how a corporate video company can revolutionize your content marketing strategy by crafting engaging narratives, boosting SEO, and more.

When it comes to influencing your target audience and ensuring your brand leaves an unforgettable mark, nothing can quite compare to the magic of visual storytelling. This is where the significance of a corporate video company comes into play.

Before we dig in, you may be asking, "Why should I invest in video content for my business?" Well, we live in a digitally-charged era where audiences are craving for engaging, interactive, and easily digestible content. The facts are out there: 85% of internet users in the US watch online video content on their devices (Oberlo, 2020). Pair this with the insight that viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text (Insivia, 2019), and you'll find the answers lying right there.

A corporate video company is your secret weapon in creating compelling video content that resonates with your audience, fortifying your brand, and ultimately enhancing your overall content marketing strategy. But how do they accomplish this feat? Let's walk through it.

Craft Your Story

Every brand has a unique story to tell. The challenge is how to tell this story in a way that leaves a lasting impression on your audience. A professional corporate video company will work with you to unearth the core elements of your brand narrative and bring it to life.

From your company's mission and vision to its unique value proposition, they will craft a tailored video narrative that embodies your brand essence. Your business is not just about selling goods or services, it's about engaging with your audience, connecting on an emotional level, and building long-lasting relationships. The corporate video company will help you achieve these goals through powerful storytelling.

Strengthen Your Brand Image

When consumers have an emotional connection with a brand, they're more likely to trust that brand and engage with it. An impactful video can help you establish this emotional connection with your audience and strengthen your brand image.

A corporate video company can help you build a strong, consistent, and recognizable brand image. Through strategic use of colors, themes, tone, music, and more, they will create videos that align with your brand image. This ensures consistency across all platforms, which is crucial in building brand recognition and trust.

Engage Your Audience

The digital age has brought with it shorter attention spans. Today's consumers have a plethora of information at their fingertips, and they can lose interest quickly if they are not engaged from the start. This is where video content shines.

A corporate video company knows how to captivate your audience from the first second. They understand what makes a video engaging – from pacing and rhythm, to compelling visuals and emotive soundtracks. They craft videos that are both entertaining and informative, making sure your audience not only watches but also shares your content. This leads to increased audience engagement, which can boost your brand awareness and ultimately drive conversions.

Improve Your SEO Efforts

Did you know that websites with video content are 53 times more likely to rank on Google's first page than those without? A corporate video company can help you harness the power of video content to improve your search engine optimization (SEO) efforts.

By creating high-quality videos and incorporating relevant keywords in the titles and descriptions, they can help you enhance your visibility on search engines. Moreover, they can optimize your video content for different platforms, ensuring that it reaches your target audience no matter where they are.

Analyze and Optimize

In content marketing, you can't manage what you can't measure. A corporate video company doesn't just stop at creating engaging videos; they also provide you with essential metrics and insights. These include data on viewer engagement, sharing, viewer demographics, and more.

These insights can help you understand what works and what doesn't in your video content. You can then use this information to optimize your future videos and make them more appealing to your audience.


Investing in a corporate video company can significantly enhance your content marketing strategy. From storytelling and brand strengthening, to audience engagement and SEO, they offer a multitude of benefits that can elevate your brand to new heights. They are the partners you need to create a visually compelling narrative that resonates with your audience and drives business growth. Now that you know the immense power they hold, the question is not "why should I hire a corporate video company?", but rather, "why haven't I done so already?".

Remember, it's not just about making a video; it's about creating a visual story that encapsulates the spirit of your brand. And no one does it better than a professional corporate video company.

Emily Malone

Written by Emily Malone Marketing Manager for Venture — a full-service video production agency that specialises in producing creative videos & campaigns that get real results.

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