In today’s world, video powers everything, for everyone, everywhere. That’s today; imagine where we’ll be in 20 years. Scary? We prefer to think of it as exciting.
The boundaries of video marketing are constantly being pushed, meaning your company can hugely benefit from becoming more innovative, especially where your corporate video is concerned.
No matter your industry or company size, video is fueling digital innovation. Think about it — we conduct business meetings over Zoom, rely on backup cameras to navigate parking lots, have watches that rate our fitness levels and have more streaming channels than we can count on two hands.
Technology is here to stay and advancing rapidly; if you’re not advancing with it, you might as well carve out a wooden block and call it a TV.
Jokes aside, we know life gets busy and sometimes it feels impossible to stay ahead of the ever-changing digital landscape. Not to worry — in this article, we'll take a look at some of the emerging technologies and trends that are shaping the future of corporate video production. Let’s get to it.
Trend 1: Virtual and Augmented Reality
Virtual reality (VR) is an artificial environment created with software allowing the user to feel completely engulfed in a reality that is computer animated. Augmented reality (AR) is an enhanced version of reality created by the use of technology to add digital information to an image. It blurs the line between what’s real and what’s computer-generated by enhancing what we see, hear, feel and smell.
Take it from us, you’d want to stay ahead of this trend as it grows rapidly every day. Thinking about using virtual or augmented reality in your corporate video? Here are a few ideas to kick off:
Idea 1: Employee Training
VR and AR are used as powerful training tools for your employees, enabling you to put them in limitless real-world scenarios. These tools allow you to upskill your employees quickly and more effectively, meaning faster growth for your business.
Idea 2: Product Experience
AR allows people to see products in their own spaces. They can discover how it would feel to purchase the product, which is going to add to the evaluation process of the customer journey.
Idea 3: Entertainment
Let’s not forget about the sheer pleasure of entertainment. AR has not only grown in advertising and marketing, but also in gamification. This creates the opportunity for brands to incorporate an element of gaming and fun into their campaigns.
Idea 4: Transport Your Consumer
You can create an experience for a customer which transports them and visually puts them into a new world. This is a game-changer for first-person storytelling as you can place someone into another person's shoes.
Trend 2: Live Streaming
If you thought the days of live streaming were over, think again. Why is it so great? Firstly, live streaming is among the lowest-cost ways to tell your brand story to the world.
Secondly, it’s a great way to engage with your audience in real time with authenticity and relevance.
New live-streaming platforms as well as popular social media and video channels such as Twitter and YouTube have caused an emergence in the prevalence of live video.
With live streaming, companies can reach a wider audience and engage with their target audience in a way that the audience feels part of the story through live interaction and feedback. Simply put, live streaming = engagement at its very best.
Trend 3: 360-Degree Video
Also known as immersive video, 360-degree videos are recordings that include views from every direction, all shot at the same time, using a rig of multiple cameras or an omnidirectional camera.
With 360-degree video, viewers can explore a scene from any angle, giving the audience a sense of immersion and presence that traditional video simply can't match. This technology is especially useful for creating virtual tours of facilities or showcasing products in a more interactive way.
You’ve probably seen 360 videos for things like roller coasters, extreme sports, and virtual house tours. Essentially, they open up the content so the viewer can take control of the angle, allowing the viewer to explore the environment beyond what a traditional, forward-facing camera can show.
Trend 4: Video Personalisation
Personalistion in your corporate video is tailoring videos with specific messages that are customer-oriented. It involves tailoring video content to meet the specific needs, interests, and preferences of individual viewers.
When targeting specific buyer personas, your video becomes highly effective when engaging with your target audience. Imagine someone addressing you vs. the whole room – that’s the effect of personalisation.
Personalisation is becoming increasingly important in all areas of marketing, and corporate video production is no exception. These videos offer a multitude of benefits that encapsulate many of the goals of a complete marketing mix:
- Improved user experience
- Addresses consumer pain points
- Allows you to build a relationship with the viewer
- Delivers a tailored experience
- Stand out from competitors
- Improves conversions
- Improves brand recognition
Consumers today are not only focused on good customer experiences, they are also very focused on video and what your video says about your company or brand. Combining the impact of video with addressing your consumer’s expectations can result in great success.
Trend 5: Artificial Intelligence
Generative Alternative Intelligence (AI) uses existing content like audio, video, and text to generate original content. AI allows marketers and companies to automate any stage of the video production process.
Imagine a world where you’re able to create a script, edit and transcribe your video in a matter of seconds. Well, that world is here.
AI is a massively helpful tool for both small businesses and large corporations, however, don’t forget to humanise your video. With this growing trend, consumers are not blind to AI and may sniff out any inauthenticity, so it’s important to add a human touch to any piece of content you’re creating.
Trend 6: Interactive Video
Interactive video is another trend that is gaining popularity in the corporate video production world. With interactive video, viewers can click on different elements within the video to explore additional content, learn more about a product, or even make a purchase.
This technology is especially useful for ecommerce companies looking to drive sales through video content. With interactive video, the options are limitless – you can give your viewers quizzes, you can even give them control over viewing perspective, as well as gamified content, clickable menus and even elements such as interactive storylines that let them choose their own adventures.
The future of corporate video production is exciting and full of possibilities. If you’re dipping your toes into the immersive world of emerging technologies, and feel you could use some guidance, give us a call – we’d love to chat.
video production agency that specialises in producing creative videos & campaigns that get real results.Copywriter for Venture — a full-service