How to Effectively Communicate Your Vision to an Animated Video Company
1 February 2023 Video production tips and best practices

How to Effectively Communicate Your Vision to an Animated Video Company

Unlock the magic of animation! Learn to effectively communicate your vision with an animation company and create captivating videos that resonate.

Are you dreaming of creating an awe-inspiring animated video that resonates with your audience? The magical realm of animation offers limitless possibilities to communicate your brand's message and captivate viewers. However, effectively conveying your vision to an animation company might feel like trying to describe a beautiful sunset to someone who's never seen one before. Fret not, we're here to help navigate through this creative labyrinth.

Understanding the intricacies of how to communicate your ideas to your animated video company is key to achieving a successful outcome. This process involves much more than providing a script or a vague idea. It's about weaving your dreams into the fabric of the creative process, so your team has a solid foundation to build upon.

Know Your Vision

Before you can communicate your vision, you first need to understand it. Ask yourself, what is the purpose of your animation? Are you trying to communicate a complex idea, inspire change, or tell a compelling story? Be clear about what you want to achieve. Use mood boards, write down specific objectives, or use metaphors to paint a clear picture of your dream animation.

Identify Your Target Audience

Knowing your target audience like the back of your hand is key. Are you aiming to reach young adults, tech enthusiasts, eco-conscious consumers, or seniors? Be sure to let your team know. Understanding who will be watching your video will significantly impact the tone, style, and content of the animation.

Define Your Brand's Personality

Your brand's personality should shine through in every frame. Are you serious and formal, or casual and quirky? This will influence the animation style, colour scheme, and even the pace of the video. Give your animation team as much detail as possible about your brand's personality.

Choosing the Right Animation Style

There's a universe of animation styles to explore - from traditional 2D, intricate 3D, lively stop-motion, to minimalist whiteboard animations. Selecting the right one is crucial. Research various animation styles and discuss them with your team. They will appreciate your input and it will help them better understand what you're looking for.

Storytelling and Scriptwriting

One of the most powerful tools you have at your disposal is storytelling. A well-crafted narrative can engage your audience and leave a lasting impression. Collaborate closely with the scriptwriting team and share your ideas. Express your thoughts on the storyline, key messaging, and how the narrative should unfold.

Provide Constructive Feedback

Open and consistent communication throughout the creation process is essential. Regularly review progress and provide constructive feedback. Always focus on the solution, not the problem. Instead of saying, "I don't like the color," you might say, "I believe a warmer color scheme might better represent our brand's personality."

Trust Your Team

It's crucial to trust your animation team's expertise and creativity. They have the skills and knowledge to turn your vision into reality. Yes, your input is essential, but once you've communicated your vision, allow them to do what they do best - create!

Be Patient

Animation is a complex and time-consuming process. It can be exciting to see your ideas take shape, but don't rush the process. Patience will pay off with a more polished and compelling final product.

By applying these strategies, you'll be better equipped to share your vision with your animation team effectively. Remember, creating an animated video is a collaborative process, an exciting journey filled with creativity, innovation, and imagination. You're not merely telling them what to do; you're inspiring them, guiding them, and building something incredible together.

Communicating your vision doesn't have to feel like shouting into the void. With a clear understanding of your objectives, patience, and mutual respect, you'll find yourself on the path to creating an animation that reflects your vision and captivates your audience. Your animation company is not just a service provider, but your creative partner in this fantastic adventure. Treat them as such, and together, you'll create magic.

Emily Malone

Written by Emily Malone Marketing Manager for Venture — a full-service video production agency that specialises in producing creative videos & campaigns that get real results.

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