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25 August 2023 The basics of video production

How Subtitles and Translations Boost Your Reach

Your global audience awaits! Discover how subtitles and translation enhance engagement, inclusivity, and market expansion for marketers.

Ever scrolled through social media, stumbled upon a video ad and instantly muted it because, well, you're in a noisy place or simply don’t want to disturb others? Imagine if that video had no subtitles. You’d likely scroll past without giving it a second thought.

And there lies the power and potential of subtitles and translations in videos. If you're keen on broadening your horizons and reaching a global audience, this piece is right up your alley. Grab a cuppa, and let's dive in.

1. Why Add Subtitles? 

  • Accessibility: Not everyone can hear, and it's crucial we cater to the deaf and hard-of-hearing community. Subtitles ensure your content is inclusive.

  • On-the-Go Viewing: Most viewers on platforms like Facebook and Instagram watch videos without sound. Subtitles guarantee they still catch your message.

  • Comprehension: Accents, unfamiliar terms, or even the occasional muffled dialogue? Subtitles clear up any ambiguity, ensuring your message hits home.

2. Translations: Your Ticket to Global Domination

If you're looking to tap into global markets, merely having your video in English won't cut the mustard. Translations are your best friend here.

  • Localisation is Key: It’s not just about changing the language, but also tweaking cultural references to resonate with local audiences. Remember, what works in London might fall flat in Tokyo.

  • SEO Boost: Translated video content can improve search engine rankings in local searches, giving you an edge over competitors.

  • Broadening Your Audience: With translations, you're opening your content to millions, if not billions, of potential new viewers. That’s a lot of potential leads!

3. Collaborate with the Right Video Production Company

Sure, there are heaps of automated tools out there for subtitles and translations, but if you're gunning for accuracy and quality, you'd want to partner with a video production company that really knows its stuff.

  • Professional Touch: They’d have seasoned linguists and editors ensuring that translations aren’t just accurate but culturally apt.

  • Sync and Style: It’s not just what the subtitles say, but also how they appear and sync with the video. Professionals ensure the subtitles complement, not distract.

4. The Marketing Edge: Data, Data, Data

Here’s the cherry on top for all you data-driven marketers:

  • Engagement Metrics: Videos with subtitles often have better engagement rates, longer view times, and improved click-through rates. These metrics can guide your future marketing strategies.

  • Feedback Loop: By monitoring which language translations garner the most views, you can identify new potential markets for your products or services.

to sum up...

In today’s hyper-connected, global digital landscape, it’s not just about creating stellar video content. It’s about making it accessible, relatable, and tailored to a global audience. And while visuals are vital, the words that accompany them can make or break your video’s success.

So, the next time you're brainstorming with a video production company, make sure subtitles and translations are high on your agenda. Not just as an afterthought, but as a crucial component of your video strategy.

Here’s to crafting content that speaks to everyone, everywhere.

Emily Malone

Written by Emily Malone Marketing Manager for Venture — a full-service video production agency that specialises in producing creative videos & campaigns that get real results.

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