Man using drones in video production
13 October 2022 Trends in Video Production

Drones in Video Production: A Skyward Revolution

Discover how drones reshape cinematography with aerial shots and storytelling dynamics. Essential for filmmakers and video production companies seeking to elevate content

Up in the sky, there's a new player that's turning the world of video production on its head. It's not a bird, and it's not Superman – it's a drone. These flying marvels are more than just cool tech toys; they're transforming the way we create and consume visual content. Let's soar through the rise and impact of drones in video production.

1. Breathtaking Aerial Shots

Snapshot: Aerial shots that were once exclusive to big-budget films with helicopters are now achievable with drones.

Insight: Drones can capture sweeping vistas, dramatic cityscapes, or serene natural landscapes from a bird's-eye view. These shots add depth and scale to a video, making it more immersive and captivating.

2. Cost-Effective Production

Snapshot: Drones can significantly reduce the costs associated with getting high-quality aerial footage.

Insight: Hiring helicopters or setting up cranes can be exorbitant. Drones, once a significant investment, are becoming increasingly affordable, making aerial videography accessible to indie filmmakers and small video production companies.

3. Enhanced Storytelling

Snapshot: Drones offer a dynamic perspective, allowing storytellers to craft more engaging narratives.

Insight: By seamlessly transitioning from ground-level shots to aerial views, filmmakers can create compelling visual stories. Whether it's tracking a subject from above or revealing a surprise landscape, drones add a fresh dimension to storytelling.

4. Versatility and Innovation

Snapshot: Drones can manoeuvre in ways traditional cameras can't.

Insight: They can fly through narrow spaces, hover in place, or make sharp turns. This agility enables creators to experiment with unique angles and movements, pushing the boundaries of conventional videography.

5. Real-time Monitoring and Feedback

Snapshot: Modern drones come equipped with live video feeds, letting directors and cinematographers see footage in real-time.

Insight: This real-time feedback ensures the right shots are captured, reducing the need for multiple takes and saving both time and resources during production.

6. Safety and Access

Snapshot: Drones can safely capture footage in potentially hazardous environments.

Insight: Whether it's amidst natural disasters, wildlife territories, or challenging terrains, drones can go where humans can't or shouldn't. This opens up opportunities for capturing unique and impactful footage without compromising safety.


The influence of drones on video production can't be understated. From indie filmmakers to major video production companies, the adoption of this technology is sky-high. And as drones continue to evolve – in terms of technology, camera quality, and stabilisation – so will the possibilities they bring to the table. For anyone in the world of videography, it's time to look up and embrace the aerial revolution.

Emily Malone

Written by Emily Malone Marketing Manager for Venture — a full-service video production agency that specialises in producing creative videos & campaigns that get real results.

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