Guide to better engagement
10 May 2023 Video production tips and best practices

A Corporate Video Company's Guide to Better Engagement

Discover how partnering with a corporate video company can breathe new life into your employee engagement strategies, creating compelling, personalized, and high-quality content.

We're living in a time where our workspaces are as digital as they get. And let's be honest, keeping everyone engaged can be a tough gig. The good old ways of employee engagement might not cut it anymore, thanks to the rapid pace of tech advancements and changing work cultures.

So, it's high time we think outside the box, right? Well, have you considered video communication? Teaming up with a corporate video company can be a game-changer, bringing life and energy to your messages, and giving employee engagement a real boost.

Why video?

So, why video? Well, think about it. Visual communication goes beyond language and cultural barriers and hits the message home like nothing else. Videos engage people on different levels—seeing, hearing, feeling—and helps them remember what they've seen and heard. And the best part? Videos are super versatile. They're perfect for everything from welcoming newbies and explaining complicated stuff, to training your team or sharing the latest company news.

Also, let's not forget that we're living in the age of YouTube and TikTok. Video content is part of our daily lives, making it a go-to, comfortable medium for most employees. But, to create engaging, professional video content, you'll need some real expertise, the right equipment, and a bunch of experience. And that's where a corporate video company comes in.

Harnessing a Corporate Video Company's Expertise

A corporate video company is not just about filming and editing. They're a mix of storytellers, marketers, and engagement whizzes. Here's how they can help lift your employee engagement game.

Masters of engagement

First up, content is king, but not all content is engaging. A pro video company knows how to tell a story that will have your employees glued to the screen. They're experts at mixing the serious with the fun, turning a potentially dull topic into an engaging video.

High quality production

Quality also counts. Bad audio, dodgy lighting, or sloppy editing can ruin even the best content. A corporate video company has the tools, skills, and experience to make a top-notch video that shows your brand in the best light and hits the right notes with your employees.

A personalised touch

Then, there's the need for  personalisation. Every company is unique. So, a 'one size fits all' approach won't work. A corporate video company will take the time to get to know your company culture, goals, and the message you want to share. This personalized touch ensures that the video speaks your language, hitting home with your employees.

Video engagement strategy

So, how do you get video into your engagement strategy? Video can work its magic at various points within your organization. Here's how:

Onboarding: Use video to welcome new hires to your team, showing them your company culture, values, and the way you do things. This makes for a consistent, engaging, and comprehensive introduction, ensuring every new hire gets off to a great start.

Training and Development: Ditch those text-heavy manuals and long lectures for concise, informative videos. Your team can pause, replay, and absorb them at their own pace, which helps them understand and remember what they've learned.

Internal Communications: Share company updates, announcements, or messages from leadership through video. It's way more personal and engaging than an email blast, and it ensures that important stuff doesn't get lost in the hustle and bustle of daily tasks.

In a nutshell...

In a world where digital communication is king, enhancing employee engagement means getting creative and innovative.

A corporate video company offers the perfect solution, combining storytelling, high-quality production, and personalized messaging to deliver engaging, effective videos. As you roll out these strategies, you'll see your employee engagement—and overall productivity—soaring.

Emily Malone

Written by Emily Malone Marketing Manager for Venture — a full-service video production agency that specialises in producing creative videos & campaigns that get real results.

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