Inside the report:
• Median and top‑quartile lifts across seven video formats
• Payback periods for £15k, £25k and £75k+ budgets
• Funnel‑stage playbook with rapid‑fire case snapshots
• Plug‑and‑play ROI calculator for Excel & Google Sheets
2025 SaaS Video ROI Benchmarks
Discover how SaaS teams unlock bigger wins with video—then forecast your own lift in under a minute.
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Trusted by top SaaS brands
Why video?
Key Stats
Benchmarks compiled from 2024–25 studies by Wyzowl, HubSpot, Wistia & Vidyard.
Pages with video convert 86 % better
Testimonial videos lift closed‑won deals by 42 %
Onboarding clips cut support tickets by 19 %
Landing‑page conversions with an explainer video +26%
Day‑7 activation from product walkthroughs +18 %
Win‑rate boost after adding customer stories +42%
Delivering remarkable results
2.1M
Views in 1 week
An advert to launch Box's new e-signature product.
81%
Average engagement
An explainer video that communicates a complex offering, simply.
55,800
New website visits
An advertising campaign to raise awareness for a career in Higher Education.
46%
Rise in engagement
A corporate video that sparked conversations about race and inclusion.
Ready to beat these benchmarks?
Book your free 30‑minute video ROI audit and walk away with three quick wins you can deploy this quarter.
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