2025 SaaS Video ROI Benchmarks

Discover how SaaS teams unlock bigger wins with video—then forecast your own lift in under a minute.

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Why video?

Key Stats

Benchmarks compiled from 2024–25 studies by Wyzowl, HubSpot, Wistia & Vidyard.

Pages with video convert 86 % better

Testimonial videos lift closed‑won deals by 42 %

Onboarding clips cut support tickets by 19 %

Landing‑page conversions with an explainer video +26%

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Day‑7 activation from product walkthroughs +18 %

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Win‑rate boost after adding customer stories +42%

Inside the report:

• Median and top‑quartile lifts across seven video formats

• Payback periods for £15k, £25k and £75k+ budgets

• Funnel‑stage playbook with rapid‑fire case snapshots

• Plug‑and‑play ROI calculator for Excel & Google Sheets

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Delivering remarkable results

2.1M

Views in 1 week

An advert to launch Box's new e-signature product.

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81%

Average engagement

An explainer video that communicates a complex offering, simply.

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55,800

New website visits

An advertising campaign to raise awareness for a career in Higher Education.

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46%

Rise in engagement

A corporate video that sparked conversations about race and inclusion.

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FAQS

Why do you need my email?

We’ll send the PDF and check—just once—whether you’d like a complimentary ROI audit. No drip sequences, ever.

How recent is the data?

Campaigns run between January 2024 and March 2025. We refresh the dataset every six months.

Will this work for enterprise B2B SaaS?

Yes. Results are broken out by ACV—sub‑£1k, £1k–£10k, and £10k+. See how performance scales with deal size.

Can I share the PDF with my team?

Absolutely—forward it or drop it in Slack; just keep the Venture Videos branding intact.

Will someone call me?

Only if you tick “Yes, I’d like a strategy call.” Otherwise, enjoy the benchmarks in peace.

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