Recruitment video production

aA recruiting video is a short video designed to attract qualified job candidates. You can think of a recruitment video like a commercial for your company—only instead of focusing on the benefits you bring to consumers, you're focusing on what you offer to employees.

Recruitment has never been harder. Simple job listings aren't going to cut it anymore.

Potential candidates now want to see what your culture is like, what it's like to work with you, and what you stand for. The best way to do this is through video.

With video, you can attract and engage more applicants, give them a feel for your company culture, and increase brand awareness. 

In fact, according to recruitment research conducted by Hire Rabbit, job listings accompanied by videos were shown to have been viewed 12% more than job listings without videos and received around 36% more follow-through applications.

So what should a recruitment video include?

You'll want to include your brand's mission statement, value proposition, and business principles.

It's the perfect excuse for candidates to get a window into life at your business, so you'll want to showcase what it's like working at your company.

What journey might a candidate take when they apply for a job with you? What opportunities are there for them? What are the benefits? Who will they be working with? Why should they apply?

The best recruitment videos are really culture films, they allow people a window into life at your business. 

Successful recruitment videos focus on the people within your business. You're not selling the product or service your organisation provides, you’re selling the dream of working there.

You'll want to get your audience to imagine having a great time with their future colleagues in a social and cultural environment they could thrive in.

The most important thing to remember is who you're targeting. What might they find interesting, inspirational or entertaining?

The tone and content will depend on your company and its values, alongside the kind of person you're targeting. So you could make your recruiting video emotional, or perhaps you could pick a more funny route to go down. The first step is to analyse your target audience and dive into their core emotional drivers and values. 

Today, high-quality recruitment video content has become a powerful way to inspire potential candidates, encapsulate your culture, and drive job applications for brands.

You've likely heard that video is the most popular advertising medium around. In fact, 93% of businesses use video and the average person watches around 16 hours online per week. 

But it's really all about what resonates with people that matters. And once again, the numbers say it all. A huge majority (85%) say that videos help them connect with brands.

How much you'll spend is dependent on the skills needed, the type of production and the time involved to create it, but the investment for professional recruitment video production typically starts from £10,000. Request a quote and we can have a chat about what's possible with your budget.

You'll need to think about what you're trying to achieve and who you're targeting with your video. Because unless you're certain of your audience, you won't be able to tailor your video content to appeal directly to them. 

This will inform the length, style, visuals, script, voiceover artist, tone of voice and more, helping you create a video that truly speaks to them. 

But don't worry, if you've not done that strategic thinking yet, we can help you look at your objectives, goals and audience and support you on this journey.

Download our handy video brief template to start thinking about your audience and what you're trying to achieve.

The best recruitment videos are typically 2 minutes or less in duration.