B2B video production

B2B companies can benefit from a wide range of video content. Promotional videos, product videos and case study videos all play a part. For the most part though, B2B videos are designed to highlight a specific product or service. 

Video marketing can be very effective for B2B companies. It is a great way to bring a brand to life, and tell compelling brand stories that engage and inspire audiences.

A great B2B marketing video serves the need of the both the brand producing the content, and the audience watching it. The video should be created in line with the business's brand guidelines. It should include creative storytelling, visuals e.g animation and a call to action.

The most effective B2B videos are two minutes or less in duration. If you have more to say than this, it might be worth creating a second video rather than trying to jam everything into one.

The process of creating a video from concept to completion consists of three phases: Pre-Production, Production and Post-Production.

The best platform to reach B2B audiences is undoubtedly LinkedIn. It's reach and targeting capabilities are fantastic.