Why explainer videos are good for software
11 August 2023

Why Explainer Videos are Ace for Software: Dive into the Facts

Discover why explainer videos are a game-changer for software businesses, enhancing engagement, boosting conversions, and simplifying complex ideas.

In today's digital age, our attention spans are dwindling. We're constantly seeking swift, engaging ways to digest information. That's where explainer videos stride in, particularly for software businesses. Let’s dive into why these snappy visual gems are a powerhouse for software promotion.

1. Brevity Beats Complexity

Ever tried getting your head around a software’s intricacies by trudging through a long-winded manual? It’s not much fun, is it? Explainer videos distil complex concepts into bite-sized, digestible chunks. In fact, according to Forrester Research, one minute of video equates to an astounding 1.8 million words in terms of impact. That's some serious efficiency!

2. Enhanced Engagement

Videos engage more senses than text or static images alone. We're wired to love stories, and explainer videos captivate by weaving a tale. This isn't just poetic – the numbers back it up. A study by HubSpot revealed that 54% of consumers want to see videos from brands they support. That’s more than double the number who want to read a brand's news articles.

3. Boosted Conversion Rates

It’s one thing to catch someone’s eye; it's another to spur them into action. Explainer videos don’t just look pretty; they work hard for their keep. According to Video Rascal, a whopping 85% of people are more likely to buy a product (or in this case, software) after watching an explainer video.

4. Stellar SEO Perks

Search engines love video content. Websites with video content are 53% more likely to rank on Google's first page. Why? Videos encourage visitors to stay longer, increasing your site's dwell time. This signals search engines that your site's content is top-notch.

5. Mobile Users love it

Let's not forget the smartphone addicts among us. With more people accessing content on mobile devices, explainer videos fit the bill beautifully. According to Google, mobile video consumption rises by 100% every year. Software businesses simply can't afford to miss out on this trend.

6. Clarity and Retention

Software, by its very nature, can be a tad tricky. Explainer videos strip down these complexities, presenting them in an understandable manner. And they're not just clear; they're memorable. Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text, according to Insivia.

7. Building Trust

First impressions matter, and software businesses have a narrow window to build trust. Explainer videos can provide an authentic human touch, helping to humanise the software and make it more relatable. As per a study by Nielsen, 56% of consumers believe that if a company has a video, it’s more trustworthy.

Wrapping Up

In a nutshell, explainer videos are a software company’s best mate. They don’t just simplify complex ideas; they amplify reach, boost conversions, and build trust. In an age where we're swamped with information, explainer videos help software solutions shine through the clutter. If you're in the software biz and haven't hopped onto the explainer video bandwagon, it's high time you did.

Emily Malone

Written by Emily Malone Marketing Manager for Venture — a full-service video production agency that specialises in producing creative videos & campaigns that get real results.

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