29 August 2023 Types of video

Why complicate when you can animate?

Why Animations Are the Gold Standard for Explainer Videos.

Alright, let’s set the scene. You've got a groundbreaking product, a service, or a concept, and you’re buzzing to get the word out. But here’s the catch: it’s a tad complex.

The age-old question pops up – how do you explain it without losing your audience to boredom or confusion? Enter the champion of simplicity and engagement: animated explainer videos.

If you’ve ever wondered why video production companies are constantly championing animations for explainer content, buckle up. We're about to break it down for you.

The Allure of Animation

  1. Simplicity is Key: Complex ideas often come with intricate details. Animations have this uncanny ability to simplify those details, transforming them into easily digestible, visual bites. Imagine trying to explain the inner workings of a computer processor. A live-action video might make viewers feel like they've crash-landed in a tech convention. Animation, on the other hand, can illustrate this with fun visuals, making the concept approachable.

  2. Boundless Creativity: With animation, the only limit is imagination. Gravity? Defy it. Talking animals? Why not. Time travel to Ancient Egypt and back to the future in a span of seconds? Easy peasy. A video production company can craft unique, out-of-this-world scenarios with animation, impossible to achieve with traditional filming.

  3. Cost-Effective: Let's get down to brass tacks. Hiring actors, scouting locations, and managing logistics for live-action videos? That might not be within your budget. Animations, especially with today's advanced software, can be more budget-friendly and offer a better return on investment.

  4. Consistency and Branding: Animated videos allow for a consistent visual theme, aligned perfectly with brand colours, style, and ethos. Every element, from characters to backgrounds, can be tailored to echo your brand's identity. Try getting that level of customisation in a live-action setting!

  5. Universal Appeal: We've all been kids (and many of us still are at heart), which means animations resonate with us on a primal level. They transcend age groups, making content relatable for both a teenager and their grandma.

The Magic Touch of a Video Production Company

Now, while animations sound like the dream solution, their effectiveness significantly hinges on their execution. That’s where the expertise of a video production company shines.

  1. Narrative Crafting: It’s not just about fancy visuals. Crafting a compelling story is the backbone of any explainer video. Video production companies bring storytelling expertise, ensuring animations don’t just look good, but they also communicate effectively.

  2. Quality Assurance: A sub-par animation can do more harm than good. With professional input, you're guaranteed high-quality animations that are smooth, engaging, and free from glitches.

  3. Voiceover Magic: An animation's charm often lies in its voiceover. Video production companies have access to a plethora of voice talents, ensuring the narration is as compelling as the visuals.

  4. Music and Sound Effects: The importance of sound can’t be overstated. The right background score and sound effects can elevate an animation, adding layers of emotion and context.

Wrapping It Up

The digital world is saturated with content. To break through the noise, you need something that's fun, effective, and memorable. Animations fit that bill perfectly for explainer videos. They distil complex ideas into enjoyable visuals, making learning a much more engaging experience.

Behind every great animation, more often than not, is a video production company like Venture pulling the strings, ensuring quality and effectiveness.

So, the next time you’ve got something tricky to explain, remember: why complicate when you can animate?

Emily Malone

Written by Emily Malone Marketing Manager for Venture — a full-service video production agency that specialises in producing creative videos & campaigns that get real results.

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