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26 October 2023 Video production tips and best practices

What's the Best Way to Optimise Videos for Search Engines?

Discover top strategies to optimise your videos for search engines. Boost visibility, engagement, and conversions with these proven tips.

In today's digital age, video content dominates the web. From tutorials and how-tos to product launches and vlogs, video is king. But with billions of videos available online, how can you ensure that yours stand out? That's where optimising for search engines comes in. But what's the best way to get your videos at the top of search results? Let's dive in.

1. Choose the Right Keywords

Just like with traditional SEO for web pages, it's crucial to select the right keywords for your video content. Conduct thorough keyword research to understand what your target audience is searching for. Tools like Google's Keyword Planner or SEMrush can be invaluable here.

2. Craft a Compelling Title

Your video's title is arguably its most important metadata. Make sure it's both engaging and includes your target keyword. Think of it like writing a headline for an article – it should capture attention while also giving an idea of the video's content.

3. Write a Descriptive Summary

An informative and keyword-rich description can work wonders. This doesn't just inform viewers about the content of the video, but it also provides search engines with textual information to index.

4. Include Tags and Categories

Using relevant tags and categorising your video appropriately can further assist search engines in understanding the content and context of your video, making it more likely to appear in relevant searches.

5. Utilise Transcripts and Closed Captions

Transcribing your video or adding closed captions isn't just an accessibility best practice; it's also an SEO one. This provides search engines with a lot of relevant text to crawl, making your video more searchable.

6. Optimise the Video Thumbnail

A picture is worth a thousand words. An engaging thumbnail can significantly boost your video's click-through rate. Make sure it's relevant and enticing.

7. Embed Videos on Your Website

If you've got a video that's relevant to your site's content, embed it! Not only does this increase the amount of time users spend on your page (a key metric for SEO), but search engines will also recognise that the video is being engaged with, boosting its ranking.

8. Engage with Your Audience

Engagement metrics, like comments, likes, and shares, play a role in video SEO. Engage with your audience, respond to comments, and encourage social sharing to boost these metrics.

9. Optimise for Mobile Viewing

With mobile video consumption continuously rising, ensuring your video is mobile-friendly is essential. This means considering aspects like video format, size, and loading speeds.

10. Promote Your Video

Don't rely solely on organic search results. Share your video across your social platforms, embed it in relevant blog posts, and consider using paid promotion to increase visibility initially.

Wrap Up Optimising your videos for search engines isn't just about one thing; it's a combination of many different strategies and techniques. By following the above steps, you'll increase the visibility of your video content, driving more views, engagement, and conversions.

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Emily Malone

Written by Emily Malone Marketing Manager for Venture — a full-service video production agency that specialises in producing creative videos & campaigns that get real results.

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