What Platforms Should I Use to Distribute My Videos?

Stepping into the video marketing arena is only half the battle. The other half? Ensuring your videos land in front of eager eyes. With myriad platforms available, choosing the right ones for your content can be a tad overwhelming. Don't fret – we're here to guide you through the top platforms to distribute your videos in 2024.

1. YouTube

Dubbed the second largest search engine after Google, YouTube is a must-have in your video distribution strategy. Whether you're sharing tutorials, brand stories, or product reviews, this platform offers an extensive reach and excellent tools for creators.

2. Facebook

With its vast user base, Facebook continues to be a powerhouse for video content. From Stories to live streams and in-feed videos, the platform offers multiple formats to keep your audience engaged.

3. Instagram

A visual-centric platform, Instagram is perfect for short, snappy videos. Use IGTV for longer content, Reels for trending topics, and Stories for timely updates or behind-the-scenes peeks.

4. LinkedIn

If you're in the B2B space, don't overlook LinkedIn. Videos on this platform can boost engagement, position your brand as an industry thought-leader, and drive valuable business connections.

5. TikTok

The rise of TikTok has been meteoric. Known for its short, catchy videos, it's a platform that particularly resonates with the younger crowd. If you're aiming to capture the Gen Z audience, this is your arena.

6. Vimeo

A platform that's popular amongst professionals due to its ad-free viewing experience and high-quality video capabilities, Vimeo is perfect if you're keen on showcasing your content without interruptions.

7. Twitter

Short, engaging video clips work wonders on Twitter. It's the place for real-time updates, making it perfect for brands aiming to keep their followers in the loop instantly.

8. Snapchat

Another hit with the younger demographic, Snapchat offers short-lived video content that's both authentic and engaging. Their sponsored AR lenses and video ads also offer intriguing avenues for brands.

Nail Your Video Distribution in 2024! Having stellar video content is just step one. Step two is ensuring it reaches your target audience, and the right platforms can make all the difference. If you're curious about how your current video distribution strategy stacks up against the evolving trends of 2024, we've got just the thing for you.

Don't stay in the dark. Take our Video Marketing Scorecard to gauge if you're hitting the mark. Uncover where you're acing it and where there's room to boost your game.