Woman eating a carrot staring with wide eyes into the camera - an example of viral videos
29 August 2023 Types of video

Impact of Viral Videos: Beyond 15 Seconds of Fame | Venture

Explore viral videos' captivating spread and impacts. Discover video production's pivotal role in crafting resonant content.

We've all been there: casually scrolling through our social media feed when a video catches our eye. Before we know it, we're sharing it with friends, referencing its punchlines, and perhaps even trying to recreate it in our own quirky way.

Welcome to the realm of viral videos—a space where content not only entertains but often leaves an indelible mark on our collective consciousness. But what really makes a video go viral? And how do video production companies play a part in this? Let’s jump in, shall we?

What Makes a Video "Viral"?

In its simplest definition, a video is considered viral when it garners a significantly large and fast viewership, spreading rapidly across various platforms. It's the digital equivalent of an infectious giggle in a silent room: hard to pinpoint its origin, but undeniably contagious.

There isn't a set formula for virality, but some common factors often come into play:

  1. Relatability: Videos that resonate with viewers, touching upon shared experiences or emotions, tend to spread faster.

  2. Humour: Let's be real, who doesn't love a good laugh? Comedy has been a massive driver of viral content, offering a brief escape from our daily grind.

  3. Uniqueness and Novelty: In the vast ocean of content, standing out is key. Original and unique concepts often pique viewers' interest, driving them to share.

  4. High Production Value: This is where video production companies come into the picture. A well-produced video, with good visuals and sound, can make all the difference in capturing and retaining attention.

  5. Share-Worthiness: This might sound obvious, but it’s crucial. People share what they think will entertain others or bolster their own social image. So, if a video can tap into that psyche, it’s gold.

The Impact of Viral Videos

Now, to the juicy part. Viral videos aren't just fleeting entertainment; they have tangible impacts:

  1. Business Booms: Remember the Dollar Shave Club’s hilarious introductory video? It didn’t just give people a good chuckle; it skyrocketed their subscriptions and put them on the map. A video production company's expertise can turn a small brand into a household name overnight.

  2. Social Movements: Videos have the power to mobilise. Whether it's creating awareness about climate change, social justice issues, or public health crises, a viral video can move people from their couches to the streets.

  3. Cultural Impact: Viral videos often seep into popular culture. They influence language, fashion, music, and more. Think about it: how many times have you heard phrases or seen trends that originated from a viral video?

  4. Monetary Gain: Platforms like YouTube reward viral content with ad revenue. Some creators have turned their 15 seconds of viral fame into sustainable careers, all thanks to that one breakout video.

  5. Education and Awareness: From DIYs to 'How-Tos', viral videos have made learning accessible and fun. Complex concepts are distilled into bite-sized, shareable formats, democratizing knowledge.

The Role of Video Production Companies

You might wonder, where do video production companies fit into this landscape? Well, while not all viral videos are polished, a significant number benefit from professional touch. Video production companies bring:

  1. Technical Expertise: Proper lighting, clear sound, and crisp visuals elevate content quality.

  2. Strategic Insight: They understand market trends and audience preferences, guiding content creation towards potential virality.

  3. Post-production Polish: Editing, sound design, graphics—all the finishing touches that make a video pop.

  4. Distribution Strategies: It's not just about making the video but ensuring it reaches the right platforms and audiences.

To sum up...

Viral videos are a phenomenon that encapsulates the digital age's zeitgeist. They entertain, educate, inspire, and sometimes, even change the world in their own small ways. And behind many of these videos, especially the ones that look effortlessly captivating, there's often a video production company working tirelessly.

So, the next time you find yourself lost in the rabbit hole of viral content, take a moment to think about the craft and the impact behind each view, share, and like. Because, in this digital age, virality isn’t just about numbers; it’s about resonance.

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Emily Malone

Written by Emily Malone Marketing Manager for Venture — a full-service video production agency that specialises in producing creative videos & campaigns that get real results.

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