19 July 2022 Video inspo

Video inspo: Suzuki embraces being 'good different'

Suzuki's 'Good Different' campaign flips car ads on their head, positioning them as quirky outliers for a fresh perspective


According to the director, real 3D models of all of the sets were created to be shot in camera, the opening "S" flap was created with the electronics of a toy truck, and the hand-knitted cardigan was really made for a life-size Suzuki Vitara. It's hard to believe they've packed all of that into just 30 seconds of film. 

It's bold, it's wildly creative, and it definitely makes Suzuki stand out from the crowd!


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Emily Malone

Written by Emily Malone Marketing Manager for Venture — a full-service video production agency that specialises in producing creative videos & campaigns that get real results.

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