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1 March 2023 Video production tips and best practices

The role of storytelling in corporate video production

Storytelling connects, simplifies complexity, leaves lasting impressions, showcases values, and distinguishes brands in crowded markets.

Corporate videos are a powerful tool for businesses to communicate their brand message, showcase their products or services, and connect with their target audience. But what sets a remarkable corporate video apart from an average one? The answer lies in storytelling.

Storytelling is an age-old tradition that has been used for centuries to connect with others. It's a powerful tool that engages our emotions and helps us make sense of the world around us. In the context of corporate video production, storytelling is just as important.

Creating a corporate video that tells a compelling story can captivate your audience's attention, convey complex information in an easily digestible way, and create an emotional connection between the viewer and your brand. Here are some of the ways it plays a crucial role in corporate video production.

1. IT helps you connect with your audience

The most successful corporate videos are the ones that connect with the audience on an emotional level. By telling a story that resonates with the viewer, your video can create a sense of empathy and understanding that goes beyond the product or service that you're offering.

If you're a healthcare company, for example, your corporate video could tell the story of a patient who overcame a health challenge with the help of your company's products or services. By showing the human impact of the company's work, you'll connect with viewers who may have gone through similar situations, inspiring a sense of trust and loyalty towards your brand. 


2. It Makes complex information easier to understand

Corporate videos are often used to convey complex information or concepts. By using storytelling techniques, such as metaphors or analogies, the video can make this information easier to understand and remember. A story can help to simplify complex ideas, making them more accessible to a broader audience.

For example, a corporate video for a SaaS/technology company could use a story to explain the intricacies of a new software program. Using relatable characters and situations will make the program's functionality way more understandable and engaging for viewers.

3. It creates a memorable experience

People remember stories more than they remember facts and figures. A well-told story can create a lasting impression on the viewer, making the corporate video more memorable.

This is particularly important in today's fast-paced digital world, where brands are competing for the attention of consumers.

By using storytelling techniques such as humour, emotion, or surprise, your video can create an experience that sticks in the viewer's mind long after they've finished watching, which can lead to increased brand recognition and customer loyalty.

4. It showcases your brand's values

Want to showcase your brand's values and mission? By using a story that aligns with your core values, your video can reinforce your brand's message and inspire a sense of authenticity and trust in the viewer.

A corporate video for a sustainable fashion brand, for example, could tell the story of how the company sources its materials and works to reduce its environmental impact. Showing the brand's commitment to sustainability through a relatable story will help viewers connect with the brand's values and feel good about supporting it.

5. It sets your brand apart from the competition

In today's crowded market, it can be challenging for brands to differentiate themselves from the competition. A well-told story can be a powerful way to set a brand apart. By creating a unique and compelling narrative, the video can differentiate the brand from others in the market.

This can be a lifesaver in industries where the products or services are similar across different brands. A corporate video for a coffee brand, for example, could use a story to showcase the unique origins and brewing methods of its coffee, setting it apart from other coffee-slingin' brands. 

To sum up...

By using storytelling techniques such as relatable characters, emotion, and authenticity, your business can create videos that connect with your audience, make complex information more accessible, create a lasting impression, showcase your values, and set you apart from the competition. What are you waiting for?

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Emily Malone

Written by Emily Malone Marketing Manager for Venture — a full-service video production agency that specialises in producing creative videos & campaigns that get real results.

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